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Part of: Smart Home Market (Global)

The Italy Smart Home Market was valued at $6829.3 Million in 2026 and projected to reach to $16322.7 Million by 2031, representing a compound annual growth rate of CAGR 15.6%. Italy's smart home market is positioned for sustained high-growth expansion through 2031, driven by increasing consumer demand for connected home solutions, energy efficiency initiatives, and digital transformation across residential sectors.

Italy Smart Home Market Trends and Insights

  • This represents a compound annual growth rate of 15.6%, significantly outpacing the global average of 6.4%, positioning Italy as a high-growth market within Europe's smart home sector.
  • The acceleration reflects increasing consumer adoption of connected devices, rising disposable incomes, and growing awareness of energy efficiency benefits across Italian households. Driving Italy's market momentum are urbanization trends, government incentives for smart home adoption, and the proliferation of affordable IoT solutions tailored to European consumers.
  • Italy's strong manufacturing heritage and tech-savvy urban centers are catalyzing demand for integrated smart home ecosystems.
  • Between 2026 and 2031, Italy is expected to capture significant market share as both residential and commercial segments embrace automation, security, and climate control technologies. The Italian smart home landscape benefits from favorable regulatory frameworks supporting digital transformation and sustainability goals.
  • Italy's market trajectory underscores the country's strategic importance within the European smart home ecosystem and its potential as a regional innovation hub..

Key Market Statistics

  • CAGR (2026-2031) CAGR 15.6%
  • Market Size, 2026 ~USD 6829.3 Million
  • Forecast, 2031 ~USD 16322.7 Million
  • Country Italy

Italy Smart Home Market Overview

Exceptional Growth Trajectory :

Italy's smart home market is projected to grow from USD 6,829.3 million in 2026 to USD 16,322.7 million by 2031, representing a 15.6% CAGR—more than double the global average of 6.4%.

European High-Growth Leader :

Italy stands out as one of Europe's fastest-expanding smart home markets, driven by rising consumer awareness, increasing disposable incomes, and government incentives for energy-efficient home automation solutions.

Consumer Adoption Acceleration :

Growing penetration of IoT devices, smart speakers, connected security systems, and energy management solutions among Italian households reflects shifting consumer preferences toward connected living environments.

Strategic Market Positioning :

Italy's robust manufacturing base, strong retail infrastructure, and tech-savvy urban population create favorable conditions for smart home device distribution and service expansion across the country.

Italy Smart Home Market Dynamics

  • The 15.6% CAGR significantly outpaces global trends, indicating strong market maturation and adoption acceleration.
  • Key growth drivers include government incentives for smart home retrofitting, rising awareness of IoT benefits, and competitive pricing of smart devices. The forecast period will witness intensified competition among international and local players, expanded product portfolios, and enhanced integration of AI and voice-control technologies.
  • Italian consumers' growing focus on home security, energy management, and convenience will fuel demand across multiple smart home categories.
  • Strategic partnerships, localized marketing, and tailored solutions addressing Italian consumer preferences will be critical success factors for market participants..

Related Ecosystem

Mobility And Telecom

Top Technologies
  • Smart Utilities
  • Smart Healthcare
  • Sensors
  • Parking Management System
  • Passenger Information System (PIS)
Top Companies
  • AT&T Inc.
  • Cisco Systems, Inc.
  • HUAWEI TECHNOLOGIES CO LTD
  • Telefonaktiebolaget LM Ericsson (publ)
  • International Business Machines Corporation

    Sensors And Control

    Top Technologies
    • Sensors
    • Image Sensors
    • Temperature Sensors
    • Pressure Sensors
    • Flow Sensors
    Top Companies
    • BAUMER ELECTRIC AG
    • HONEYWELL INTERNATIONAL INC.
    • Stmicroelectronics
    • Lenovo
    • Texas Instruments Incorporated

      Smart Home

      Top Technologies
      • Sensors
      • Pressure Sensors
      • Temperature Sensors
      • Actuators
      • Face Recognition
      Top Companies
      • HONEYWELL INTERNATIONAL INC.
      • SCHNEIDER ELECTRIC SE
      • Siemens ag
      • Samsung
      • Godrej Industries Limited

        Key Takeaways

        • Italy's smart home market will grow from USD 6.8B (2026) to USD 16.3B (2031) at a 15.6% CAGR, more than double the global growth rate.
        • Italy's rapid adoption is driven by urbanization, government incentives, and consumer demand for energy-efficient connected home solutions.
        • Italy's manufacturing expertise and tech-forward urban centers position the country as a regional leader in smart home innovation and deployment.
        • Between 2026 and 2031, Italy's residential and commercial segments will both expand significantly, supported by favorable regulatory frameworks.

        Smart Home Market Report Scope

        Report Metric Details
        Base Year 2026
        Fastest Growing Segment SOFTWARE & SERVICES (Smart Hvac Solution Type)
        Forecast Period 2026–2031
        Growth Rate CAGR of 6.4% from 2026 to 2031
        Largest Segment SMART ENTERTAINMENT & OTHER SYSTEMS (Product Type)
        Market Size Base Year (Billions) ~USD 95.97 (2026)
        Revenue Forecast (Billions) ~USD 130.86 (2031)
        Segments Covered Residence Type, Protocol & Communication Technology, Product Type, Smart Lighting Solution Type, Hardware Type, Lighting Control Type, Security & Access Control System Type, Video Surveillance Solution Type, Camera Type, Access Control System Type, Reader Type, Smart Lock Type, Smart Hvac Solution Type, Smart Entertainment & Other System Type, Audio Type, Video Type, Control Type, Smart Healthcare Solution, Smart Kitchen Appliance Type, Smart Home Gadget Type, Smart Furniture Type, Installation Type, Control Interface, End User, Application

        Italy Smart Home Market Report Segmentation

        25 segment dimensions are covered across the global market.

        By Residence Type

        • Multi-Family Buildings
        • Single-Family Homes
        • Villas/Luxury Homes

        By Protocol & Communication Technology

        • Wired
        • Wireless

        By Product Type

        • Hvac Control Sensors
        • Smart Entertainment & Other Systems
        • Smart Furniture
        • Smart Healthcare Solutions
        • Smart Home Gadgets
        • Smart Hvac Solutions
        • Smart Kitchen Appliances
        • Smart Lighting Solutions
        • Smart Locks
        • Smart Security & Access Control Systems

        By Smart Lighting Solution Type

        • Hardware
        • Software & Services

        By Hardware Type

        • Actuators
        • Alarm Systems
        • Cameras
        • Control Valves
        • Controllers
        • Dampers
        • Hvac Controls
        • Hvac Systems
        • Lighting Controls
        • Luminaires & Smart Lights
        • Monitors
        • Other Access Control Hardware Types
        • Other Accessories
        • Readers
        • Sensors
        • Smart Locks
        • Smart Thermostats
        • Smart Vents
        • Storage Devices
        • Tags

        By Lighting Control Type

        • Daylight Sensors
        • Dimmers
        • Occupancy Sensors
        • Other Lighting Control Types
        • Relays
        • Switches
        • Timers

        By Security & Access Control System Type

        • Access Control Systems
        • Video Surveillance Solutions

        By Video Surveillance Solution Type

        • Hardware
        • Software & Services

        By Camera Type

        • Analog Cameras
        • Ip Cameras

        By Access Control System Type

        • Hardware
        • Software & Services

        By Reader Type

        • Biometrics Readers
        • Card-Based Readers
        • Multi-Technology Readers

        By Smart Lock Type

        • Smart Cam Locks
        • Smart Deadbolt Locks
        • Smart Door Handle Sets
        • Smart Garage Door Locks & Controllers
        • Smart Lever & Knob Locks
        • Smart Mortise Locks

        By Smart Hvac Solution Type

        • Hardware
        • Software & Services

        By Smart Entertainment & Other System Type

        • Audio
        • Controls
        • Video

        By Audio Type

        • Smart Speakers
        • Voice-Enabled Devices

        By Video Type

        • Smart Streaming Devices
        • Smart Tvs

        By Control Type

        • Entertainment Controls
        • Other Controls

        By Smart Healthcare Solution

        • Health Status Monitors
        • Physical Activity Monitors

        By Smart Kitchen Appliance Type

        • Smart Coffee Makers
        • Smart Cookers
        • Smart Dishwashers
        • Smart Kettles
        • Smart Ovens & Cooktops
        • Smart Refrigerators

        By Smart Home Gadget Type

        • Smart Vacuum Cleaners
        • Smart Washers & Dryers
        • Smart Water Heaters

        By Smart Furniture Type

        • Smart Chairs
        • Smart Desks
        • Smart Sofas
        • Smart Stools & Benches
        • Smart Tables

        By Installation Type

        • New Installation
        • Retrofit Installation

        By Control Interface

        • Smartphone/Tablet Applications
        • Voice Assistants
        • Wall Panels & Switches
        • Wearables

        By End User

        • Individual Homeowners
        • Rental Housing Owners & Operators
        • Residential Builders & Developers

        By Application

        • Comfort & Convenience
        • Energy Management
        • Entertainment
        • Health & Wellness
        • Other Applications
        • Safety & Security

        Target Audience

        • Smart Home Device Manufacturers : Manufacturers need Italy-specific market data to identify growth opportunities, assess competitive positioning, optimize product portfolios, and develop localized go-to-market strategies for this high-growth European market.
        • Technology & Electronics Retailers : Retailers require detailed market insights to understand consumer demand trends, inventory planning, category performance, and channel strategies specific to Italy's expanding smart home segment.
        • Investment & Private Equity Firms : Investors need comprehensive Italy market analysis to evaluate investment opportunities, assess growth potential, identify acquisition targets, and make data-driven capital allocation decisions in the smart home sector.
        • System Integrators & Service Providers : Integration companies need Italy market forecasts and consumer insights to plan service expansion, develop solution offerings, identify partnership opportunities, and capture growing demand for smart home installation and support.
        • Strategic Business Planners & Consultants : Business strategists require Italy-specific market intelligence to advise clients on market entry, competitive positioning, growth strategies, and risk assessment within the rapidly expanding Italian smart home ecosystem.

        Key Companies in the Italy Smart Home Market

        CompanyHQOwnershipStrongest segments
        SECOM CO., LTD.JapanPublic CompanySecurity Services,Fire Protection Services,Medical Services,
        PHILIPSNetherlandsPublic CompanyDiagnostic Imaging,Connected Care,Personal Health,
        WHIRLPOOL CORPORATIONUnited StatesPublic CompanyRefrigerators,Laundry Appliances,Cooking Appliances,
        VEON LTD.NetherlandsPublic CompanyMobile Telecommunications,Digital Services,
        LIBERTY GLOBAL PLCUnited KingdomPublic CompanyBroadband Internet,Digital Video Programming,
        DSP GROUP, INC.United StatesPrivate CompanySmart Codecs,AI Voice Processing,Wireless Technologies,
        TEXAS INSTRUMENTS INCUnited StatesPublic CompanyAnalog,Embedded Processing,
        FOXCONN INDUSTRIAL INTERNET CO LTDUnited StatesPublic Company5G Communication Equipment,Cloud Computing Products,Precision Manufacturing Solutions,
        PLDT ENTERPRISEPhilippinesInvalidIdentifierFiber Optic Services,Cloud Services,Data Centers,
        TRUE CORPORATION PUBLIC COMPANY LIMITEDThailandPublic CompanyMobile,Broadband Internet,Pay TV,
        LENNOX INTERNATIONAL INC.United StatesPublic CompanyHome Comfort Solutions,Building Climate Solutions,Refrigeration,
        JOHNSON CONTROLSIrelandPublic CompanyHVAC Systems,Fire Detection Systems,Digital Solutions,
        SCHNEIDER ELECTRICFrancePublic CompanyLow Voltage Electrical Products,Industrial Automation,Building Management Systems,
        SIEMENSGermanyPublic CompanyDigital Industries,Smart Infrastructure,Mobility,
        HONEYWELL INTERNATIONAL INC.United StatesPublic CompanyAerospace Technologies,Industrial Automation,Building Automation,
        ASSA ABLOYSwedenPublic CompanyDigital Access Solutions,Entrance Systems,Mechanical Locks,
        ADTUnited StatesPublic CompanyResidential Security,Commercial Security,Smart Home Automation,
        ROBERT BOSCH GMBHGermanyPrivate CompanyMobility Solutions,Industrial Technology,Consumer Goods,
        ABBSwitzerlandPublic CompanyElectrification,Motion,Automation,
        APPLE INC.United StatesPublic CompanyiPhone,Services,Wearables,
        AMAZON.COM, INC.United StatesPublic CompanyOnline Stores,AWS,Advertising,
        ACUITY INC.United StatesPublic CompanyAcuity Brands Lighting,Acuity Intelligent Spaces,
        LEGRANDFrancePublic CompanyEnergy Distribution,Wiring Devices,Digital Building Solutions,
        DAIKIN INDUSTRIES LTD.JapanPublic CompanyAir Conditioning,Refrigeration,Chemicals,

        SECOM CO., LTD.

        SECOM CO., LTD. is a Japanese public company founded in 1962 with 64,655 employees.

        PHILIPS

        Philips is a Dutch public company founded in 1891 with 64,317 employees.

        WHIRLPOOL CORPORATION

        Whirlpool Corporation is a United States public company founded in 1911 with 41,000 employees.

        VEON LTD.

        VEON Ltd. is a Dutch public company founded in 1992 with 18,938 employees.

        LIBERTY GLOBAL PLC

        Liberty Global PLC is a United Kingdom public company founded in 2004 with 6,636 employees.

        DSP GROUP, INC.

        DSP Group, Inc. is a United States private company founded in 1987 with 352 employees.

        TEXAS INSTRUMENTS INC

        Texas Instruments Inc. is a United States public company founded in 1930 with 33,000 employees.

        FOXCONN INDUSTRIAL INTERNET CO LTD

        Foxconn Industrial Internet Co Ltd. is a United States public company founded in 2015 with 217,084 employees.

        PLDT ENTERPRISE

        PLDT Enterprise is a Philippines company with incomplete information available.

        TRUE CORPORATION PUBLIC COMPANY LIMITED

        True Corporation Public Company Limited is a Thai public company founded in 1990.

        LENNOX INTERNATIONAL INC.

        Lennox International Inc. is a United States public company founded in 1895 with 5,400 employees.

        JOHNSON CONTROLS

        Johnson Controls is an Ireland public company founded in 1885 with 87,000 employees.

        SCHNEIDER ELECTRIC

        Schneider Electric is a French public company founded in 1836 with 158,122 employees.

        SIEMENS

        Siemens is a German public company founded in 1847 with 310,312 employees.

        HONEYWELL INTERNATIONAL INC.

        Honeywell International Inc. is a United States public company founded in 1885 with 101,000 employees.

        ASSA ABLOY

        ASSA ABLOY is a Swedish public company founded in 1881 with 63,939 employees.

        ADT

        ADT is a United States public company founded in 1874 with 12,200 employees.

        ROBERT BOSCH GMBH

        Robert Bosch GmbH is a German private company founded in 1886 with 412,774 employees.

        ABB

        ABB is a Swiss public company founded in 1883 with 112,700 employees.

        APPLE INC.

        Apple Inc. is a United States public company founded in 1976 with 166,000 employees.

        AMAZON.COM, INC.

        Amazon.com, Inc. is a United States public company founded in 1994 with 1,576,000 employees.

        ACUITY INC.

        Acuity Inc. is a United States public company founded in 2001 with 13,800 employees.

        LEGRAND

        Legrand is a French public company founded in 1865 with 35,410 employees.

        DAIKIN INDUSTRIES LTD.

        Daikin Industries Ltd. is a Japanese public company founded in 1924 with 103,544 employees.

        Reasons to Buy this Report

        • Market-Specific Growth Intelligence : Gain detailed insights into Italy's 15.6% CAGR trajectory and understand the unique drivers accelerating smart home adoption faster than the global 6.4% average, enabling informed investment decisions.
        • Competitive Landscape Analysis : Identify key players, market consolidation trends, and competitive positioning specific to Italy's smart home ecosystem to develop effective market entry or expansion strategies.
        • Consumer Behavior & Segmentation : Access Italy-specific consumer insights, purchasing patterns, and demographic preferences to tailor product offerings and marketing campaigns for maximum market penetration and ROI.
        • Regulatory & Policy Framework : Understand Italian government incentives, energy efficiency mandates, and regulatory requirements shaping the smart home market landscape and influencing consumer adoption rates.
        • Revenue Forecasting & Planning : Leverage precise market size projections (USD 16.3B by 2031) and segment-level forecasts to develop accurate financial models, budget allocations, and long-term strategic planning for Italy operations.

        Frequently asked questions

        What is the projected market size for smart homes in the Nordics by 2031?

        The Nordics smart home market is forecast to reach $7,839.2 million by 2031, up from $4,589.6 million in 2026.

        How does the Nordics smart home market growth compare to global trends?

        The Nordics market grows at 9.3% CAGR, significantly exceeding the global smart home market CAGR of 6.4% between 2026 and 2031.

        What factors drive smart home adoption in the Nordics?

        The Nordics market is driven by high digital literacy, advanced broadband infrastructure, sustainability priorities, and strong consumer purchasing power for connected home technologies.

        Which smart home segments are most prominent in the Nordics?

        The Nordics market emphasizes energy management systems, smart security, IoT-enabled appliances, and eco-friendly automation solutions aligned with regional environmental values.

        What is the market value of smart homes in the Nordics in 2026?

        The Nordics smart home market is valued at $4,589.6 million in the base year 2026.

        RESEARCH METHODOLOGY

        The study involved four major activities in estimating the current size of the smart home market. Exhaustive secondary research was conducted to gather information on the market, adjacent markets, and the overall high-end refractometer landscape. These findings, along with assumptions and projections, were validated through primary research involving interviews with industry experts and key stakeholders across the value chain. Both top-down and bottom-up approaches were utilized to estimate the overall market size. Subsequently, market breakdown and data triangulation techniques were applied to determine the sizes of various segments and subsegments. Two key sources, secondary and primary, were leveraged to conduct a comprehensive technical and commercial assessment of the smart home market.

        Secondary Research

        The secondary research process referred to various secondary sources to identify and collect necessary information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; journals and certified publications; and articles from recognized authors, websites, directories, and databases. Secondary research was conducted to obtain key information about the industry’s supply chain, the market’s value chain, the total pool of key players, market segmentation according to the industry trends (to the bottom-most level), regional markets, and key developments from market- and technology-oriented perspectives. The secondary data was collected and analyzed to determine the overall market size, which is further validated through primary research.

        Primary Research

        Extensive primary research was conducted after gaining knowledge about the current scenario of the smart home market through secondary research. Several primary interviews were conducted with experts from the demand and supply sides across five major regions—North America, Europe, the Asia Pacific, South America, and the Middle East & Africa. This primary data was collected through questionnaires, emails, and telephonic interviews.

        Breakdown of Primary Interviews

        Smart Home Market Size, and Share

        Notes: The three tiers of companies have been defined based on their total revenue as of 2025. The categorization given below has been applied:
        Tier 1: >USD 1 billion, Tier 2: USD 250 million–USD 1 billion, and Tier 3: <USD 250 million.

        Other designations include sales managers, marketing managers, and product managers

        To know about the assumptions considered for the study, download the pdf brochure

        Market Size Estimation

        The bottom-up approach has been employed to arrive at the overall size of the smart home market from the revenues of key players and their share. Calculations based on revenues of the key players identified in the market led to the estimation of the market’s overall size.

        • Initially, over 40 companies offering smart home solutions were identified. Their offerings were mapped based on product type.
        • After understanding the different types of smart homes offered by various manufacturers, the market was categorized into different segments based on the data gathered through primary and secondary sources.
        • To derive the global smart home market, global shipments of top players for each smart home device that were considered in the scope of the report were tracked.
        • A suitable penetration rate was assigned for each product type to derive shipments of smart homes.
        • The smart home market, based on different product types, was derived using the average selling price (ASP) at which a particular company offers its devices. The ASP of each device was identified based on secondary sources and validated from primary sources.
        • For the projected market values of each device type, the Y-o-Y projections showed steep growth initially until 2025. The market is expected to witness a sharp ascent after that, considering the demand for smart homes for different applications.
        • For the CAGR, the market trend analysis was carried out by understanding the industry penetration rate and the demand and supply of smart homes in different applications.
        • The smart home market was also tracked through the data sanity method. The revenues of over 40 key providers were analyzed through annual reports and press releases and summed to derive the overall market.
        • For each company, a percentage was assigned to its overall revenue or, in a few cases, segmental revenue to derive its revenue for the smart home. This percentage for each company was assigned based on its product portfolio and range of smart home offerings.
        • The estimates at every level were verified and cross-checked by discussing them with key opinion leaders, including CXOs, directors, and operations managers, and finally, with the domain experts at MarketsandMarkets.
        • Various paid and unpaid sources of information, such as annual reports, press releases, white papers, and databases, were studied.
        The top-down approach was used to estimate and validate the total size of the smart home market.
        • The global market size of smart homes was estimated through the data of 40 major companies.
        • The growth of the smart home market witnessed an upward trend during the studied period, as it is currently in the initial stage of the product cycle, with major players beginning to expand their business into various application areas of the market.
        • Types of smart homes, their features and properties, geographical presence, and key applications served by all players in the smart home market were studied to estimate and arrive at the percentage split of the segments.
        • Different types of smart homes and their penetration for products were also studied.

        Smart Home Market Top Down and Bottom Up Approach

        Data Triangulation

        After arriving at the overall market size—using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the entire market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides in the smart home market.

        Market Definition

        A smart home is incorporated with advanced automation systems that enable inhabitants to monitor and control the functions of the house. Smart home systems enable owners to control lights, heating, ventilation, and air conditioning (HVAC), security alarms, and other household devices remotely through their smartphones, tablets, or computers. Smart homes are equipped with wired and wireless communication technologies such as Wi-Fi, Bluetooth, universal powerline bus (UPB), Insteon, Z-Wave, and Zigbee to offer intelligent insights and details to homeowners by continuously monitoring various aspects of the homes. As part of the Internet of Things (IoT), smart home systems and devices often operate together, sharing consumer usage data and automating actions based on homeowners’ preferences.

        According to Smart Home Energy, an association in the UK, smart homes use home automation technologies to provide homeowners with intelligent feedback and information by monitoring many aspects of a home. For example, a smart home’s refrigerator may be able to catalog its contents, suggest menus, recommend healthy alternatives, and order replacements as food is used up.

        Key Stakeholders

        • Device & Hardware Manufacturers
        • Platform & Ecosystem Providers
        • Software & IoT Solution Providers
        • Semiconductor & Component Suppliers
        • Telecom & Connectivity Providers
        • System Integrators & Installers
        • Real Estate Developers & Construction Companies
        • Energy & Utility Providers
        • Security & Monitoring Service Providers
        • E-commerce & Retail Channels
        • Regulatory Bodies & Government Organizations
        • End Users (Residential Consumers)

        Report Objectives

        • To define, describe, and forecast the smart home market by residence type, protocol & communication technology, product type, installation type, control interface, end user type, application, and region, in terms of value
        • To forecast the market size, in terms of value, for various segments with regard to
          main regions— North America, Europe, the Asia Pacific, South America, and the Middle East & Africa
        • To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
        • To analyze the supply chain, market ecosystem, trends/disruptions impacting customer business, technology analysis, pricing analysis, Porter’s five forces model, key stakeholders and their buying criteria, case study analysis, trade analysis, patent analysis, key conferences and events for the upcoming quarters, regulations related to the market, and investment and funding scenario
        • To analyze the micromarkets with respect to industry trends, prospects, and contribution to the total market
        • To analyze the AI/Generative AI impact and the US tariff impact on the market
        • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market and providing a detailed competitive landscape for market leaders
        • To profile key players and comprehensively analyze their market position in terms of ranking and core competencies
        • To analyze strategic developments such as product launches, collaborations, contracts, expansions, and partnerships undertaken by the leading players in the market

        Available customizations:

        With the market data given, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

        Company Information:

        • Detailed analysis and profiling of additional market players (up to five)

         

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        Full forecast, segment splits, and company analysis for all Smart Home Market.

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