US Video on Demand (VoD) Market (2023-2028)
The US Video on Demand (VoD) Market was valued at $43852.5 Million in 2023 and projected to reach to $66088.7 Million by 2028, representing a compound annual growth rate of 8.5%. The US Video on Demand market is positioned for steady expansion through 2028, driven by increasing broadband penetration, smartphone adoption, and consumer preference for flexible viewing options.
| Market Size in | USD 26.32 MN |
| Market Forecast in | |
| CAGR | |
| Forecast Period | |
| Units Considered | Value (USD MN) |
US Video on Demand (VoD) Market Trends and Insights
- The US VoD sector continues to expand as streaming platforms consolidate market share and consumer preferences shift toward on-demand content consumption.
- In 2023, the US accounted for a significant portion of North American VoD activity, driven by established players and emerging subscription models. The US market demonstrates steady growth momentum through 2028, with the US experiencing increased competition among major streaming providers and the rise of ad-supported tiers.
- The US VoD landscape is characterized by diverse content offerings, technological innovation, and evolving consumer spending patterns.
- By 2028, the US is expected to maintain its position as a mature yet expanding market, with the US benefiting from improved broadband infrastructure and mobile streaming adoption. The US VoD market reflects broader digital transformation trends, where the US consumer base increasingly prioritizes convenience and personalized content experiences.
- The US market's growth trajectory through 2028 underscores the sustained demand for flexible, on-demand entertainment options across the US population..
Key Market Statistics
- CAGR (2023-2028) 8.5% CAGR
- Market Size, 2023 ~USD 43852.5 Million
- Forecast, 2028 ~USD 66088.7 Million
- Country US
US Video on Demand (VoD) Market Overview
Market Valuation :
The US Video on Demand market reached $43,852.5 million in 2023, establishing itself as a major revenue driver within the North American digital entertainment landscape.
Projected Growth Trajectory :
Expected to grow from $43.9 billion in 2023 to $66.1 billion by 2028, with an 8.5% CAGR, reflecting sustained consumer demand for streaming services across the US market.
Streaming Platform Consolidation :
Major US streaming platforms are consolidating market share through competitive pricing, exclusive content, and bundled offerings, reshaping the competitive landscape and consumer subscription patterns.
Consumer Preference Shift :
US consumers increasingly favor on-demand content consumption over traditional cable and broadcast television, driving platform innovation and investment in original programming.
US Video on Demand (VoD) Market Dynamics
- Streaming platforms will continue competing for subscriber growth through original content investments and technological enhancements.
- The market will likely see consolidation among mid-tier players while dominant platforms strengthen their positions through strategic partnerships and bundled services.
- Advertising-supported tiers are expected to gain traction as a revenue diversification strategy across the US market. Key growth catalysts include the rising adoption of 4K and HDR content, expansion of live streaming capabilities, and integration with smart home ecosystems.
- US consumers' willingness to maintain multiple subscriptions will support market expansion, though churn rates may increase competition.
- Market maturation will drive focus toward profitability and customer lifetime value rather than subscriber acquisition alone, reshaping business models across the US VoD sector..
Related Ecosystem
Software And Services
- Natural Language Processing (NLP)
- Machine Learning
- Supply Chain Management
- Predictive Analytics
- Image Sensors
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Oracle Corporation
- SAP SE
- Amazon.com, Inc.
Cloud Computing
- Software as A Service (SaaS)
- Natural Language Processing (NLP)
- Platform as A Service (PaaS)
- Machine Learning
- Supply Chain Management
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Oracle Corporation
- Amazon.com, Inc.
Information System And Analytics
- Machine Learning
- Natural Language Processing (NLP)
- Sensors
- Software as A Service (SaaS)
- Data Loss Prevention (DLP)
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Amazon.com, Inc.
- Oracle Corporation
Key Takeaways
- The US VoD market is valued at $43.9 billion in 2023 and will reach $66.1 billion by 2028, growing at 8.5% CAGR.
- The US market benefits from high broadband penetration, mature streaming infrastructure, and strong consumer adoption of subscription services.
- The US VoD sector is experiencing intensified competition, with the US seeing growth in ad-supported tiers and bundled offerings.
- The US market's expansion through 2028 is driven by mobile streaming, original content investment, and evolving consumer entertainment preferences across the US.
Video on Demand (VoD) Market Report Scope
| Report Metric | Details |
|---|---|
| Base Year | 2023 |
| Fastest Growing Segment | HEALTHCARE & LIFE SCIENCES (Vertical) |
| Forecast Period | 2023–2028 |
| Growth Rate | CAGR of 13% from 2023 to 2028 |
| Largest Segment | CLOUD (Deployment Model) |
| Market Size Base Year (Billions) | ~USD 146.71 (2023) |
| Revenue Forecast (Billions) | ~USD 270.3 (2028) |
| Segments Covered | Offering Type, Solutions, Services, Professional Services, Monetization Model, Deployment Model, Platform Type, Content Type, Vertical, Solution, Service, Professional Service |
US Video on Demand (VoD) Market Report Segmentation
12 segment dimensions are covered across the global market.
By Offering Type
- Services
- Solutions
By Solutions
- Iptv
- Ott Services
- Pay Tv
By Services
- Managed Services
- Professional Services
By Professional Services
- Consulting
- Integration & Implementation
- Support & Maintenance
By Monetization Model
- Avod
- Est
- Fast
- Svod
- Tvod
By Deployment Model
- Cloud
- On-Premises
By Platform Type
- Other Platform Types
- Smart Tvs
- Smartphones
- Tablets/Laptops
By Content Type
- Educational/Fitness Programs
- Movies
- Music
- Other Content Types
- Tv Shows/Web Series
By Vertical
- Bfsi
- Education
- Government & Public Sector
- Healthcare & Life Sciences
- Media & Entertainment
- Other Verticals
By Solution
- Iptv
- Ott Services
- Pay Tv
By Service
- Managed Services
- Professional Services
By Professional Service
- Consulting
- Integration & Implementation
- Support & Maintenance
Target Audience
- Streaming Platform Executives : Need comprehensive US market data to benchmark performance, identify growth opportunities, and make informed decisions about content investment, pricing strategies, and competitive positioning in America's largest VoD market.
- Media & Entertainment Investors : Require detailed US market forecasts and growth projections to evaluate investment opportunities in streaming platforms, content production, and technology infrastructure serving the American VoD sector.
- Content Production Companies : Depend on US market insights to understand demand trends, consumer preferences, and platform strategies, enabling strategic content development and distribution decisions for American audiences.
- Technology & Infrastructure Providers : Need US-specific market data to identify opportunities in streaming infrastructure, CDN services, and platform technologies, and to understand growth drivers for technology investments in the American market.
- Market Research & Strategy Consultants : Utilize detailed US VoD market analysis to support client advisory work, competitive benchmarking, and strategic planning initiatives for companies operating in or entering the American streaming market.
Key Companies in the US Video on Demand (VoD) Market
| Company | HQ | Ownership | Strongest segments |
|---|---|---|---|
| KPN | Netherlands | Public Company | Consumer fixed (broadband, TV, fixed voice),Consumer mobile (postpaid, prepaid, devices),Business & ICT solutions (security, cloud, IoT, connectivity), |
| TURK TELEKOM | Turkey | Public Company | Fixed line & broadband (PSTN, wholesale, retail internet),Mobile services (voice, data, MVAS),TV & media (IPTV, satellite, OTT, VOD), |
| BHARTI AIRTEL LIMITED | India | Public Company | Mobile Services India,Mobile Services Africa,Airtel Business (B2B, cloud, CPaaS, IoT, data centers), |
| LIBERTY GLOBAL PLC | Bermuda | Public Company | Broadband Internet & Intelligent WiFi (ONE Connect, Connect Box),Video & Entertainment (Horizon 5, Replay TV, VOD, Channels),Mobile (Postpaid, Prepaid, FMC), |
| ETISALAT | United Arab Emirates | Public Company | Mobile connectivity and devices,Fixed broadband, IPTV, and cable TV,Enterprise cloud, managed and professional services, |
| MOBILE TELEPHONE NETWORKS | South Africa | Private Company | Mobile voice (prepaid and postpaid),Mobile data and broadband,Messaging and VAS (incl. content, infotainment), |
| KUDELSKI GROUP | Switzerland | Public Company | Core Digital Security (conditional access, middleware, smartcards, digital TV solutions),Cybersecurity (advisory, technology resale, managed security services),Internet of Things (IoT security and related services), |
| COMMSCOPE HOLDING COMPANY, INC | United States | Public Company | RUCKUS Wi-Fi and Indoor Cellular (APs, switches, controllers),RUCKUS Software, SaaS, and IoT Suite,Aurora Cable Modem Termination and Broadband Access, |
| NETFLIX | United States | Public Company | Streaming subscriptions (ad-free),Streaming subscriptions (ad-supported),Licensing, games, and other, |
| AMAZON | United States | Public Company | First-party retail (online and physical stores),Third-party marketplace and seller services,Amazon Web Services (AWS), |
| United States | Public Company | Search & Other Ads,YouTube Ads,Google Network & Other Ads, | |
| THE WALT DISNEY COMPANY | United States | Public Company | Entertainment (Film, TV, Networks, DTC Streaming ex-ESPN),Sports (ESPN, ESPN+, Sports on ABC and Star),Experiences (Parks, Resorts, Cruise, Vacation Club, Licensing, Consumer Products), |
| APPLE | United States | Public Company | iPhone,Mac,iPad, |
| WARNER BROS. DISCOVERY | United States | Public Company | Streaming (HBO Max, discovery+, premium sports streaming),Studios (theatrical, TV production, licensing, games, consumer products),Global Linear Networks (general entertainment, lifestyle, news, sports), |
| COMCAST CORPORATION | United States | Public Company | Residential Connectivity & Platforms (broadband, wireless, video, advertising),Business Services Connectivity,Media (NBC, Telemundo, cable networks, Peacock, Sky Sports and channels), |
| SONY | Japan | Public Company | Game & Network Services,Music,Pictures, |
| FOX CORPORATION | United States | Public Company | |
| LIONSGATE | United States | Public Company | Motion Picture,Television Production, |
| RELIANCE JIO | India | Private Company | Prepaid mobile (voice, SMS, data bundles, roaming, VAS),Postpaid mobile and roaming,Home broadband (optical-fiber based), |
KPN
KPN is a Dutch public telecommunications company founded in 1881 with 9,293 employees, providing communication services in the Netherlands.
TURK TELEKOM
Turk Telekom is a Turkish public telecommunications company founded in 1840 with 31,076 employees, serving as a major telecom provider in Turkey.
BHARTI AIRTEL LIMITED
Bharti Airtel Limited is an Indian public telecommunications company founded in 1995 with 28,730 employees, providing mobile and broadband services across India.
LIBERTY GLOBAL PLC
Liberty Global PLC is a Bermuda-based public company founded in 2004 with 6,636 employees, operating as a media and telecommunications conglomerate.
ETISALAT
Etisalat is a United Arab Emirates-based public telecommunications company founded in 1976, providing telecom services in the Middle East and North Africa.
MOBILE TELEPHONE NETWORKS
Mobile Telephone Networks is a South African private company with 10 employees, operating in the mobile telecommunications sector.
KUDELSKI GROUP
Kudelski Group is a Swiss public company founded in 1951 with 110 employees, specializing in digital security and media technology solutions.
COMMSCOPE HOLDING COMPANY, INC
CommScope Holding Company, Inc. is a United States-based public company founded in 1976 with 4,500 employees, manufacturing infrastructure solutions for communications networks.
NETFLIX
Netflix is a United States-based public company founded in 1997 with 16,000 employees, operating as a leading global streaming entertainment platform.
AMAZON
Amazon is a United States-based public company founded in 1994 with 1,576,000 employees, operating as a multinational technology and e-commerce conglomerate.
Google is a United States-based public company founded in 1998 with 194,668 employees, providing search, advertising, and cloud computing services globally.
THE WALT DISNEY COMPANY
The Walt Disney Company is a United States-based public company founded in 1923 with 194,040 employees, operating as a major media and entertainment conglomerate.
APPLE
Apple is a United States-based public company founded in 1976 with 166,000 employees, designing and manufacturing consumer electronics and software products.
WARNER BROS. DISCOVERY
Warner Bros. Discovery is a United States-based public company founded in 2008 with 35,500 employees, operating as a major media and entertainment company.
COMCAST CORPORATION
Comcast Corporation is a United States-based public company founded in 1963 with 179,000 employees, providing media, technology, and telecommunications services.
SONY
Sony is a Japan-based public company founded in 1946 with 94,900 employees, operating as a multinational conglomerate in electronics, entertainment, and gaming.
FOX CORPORATION
Fox Corporation is a United States-based public company founded in 2018 with 10,400 employees, operating as a media and entertainment company.
LIONSGATE
Lionsgate is a United States-based public company founded in 1986 with 916 employees, producing and distributing films and television content.
RELIANCE JIO
Reliance Jio is an India-based private company founded in 2007, operating as a major telecommunications and digital services provider.
Reasons to Buy this Report
- Market Size & Growth Validation : Obtain precise US market valuation data ($43.9B in 2023) and verified forecasts through 2028, enabling accurate financial planning and investment decisions specific to the American VoD sector.
- Competitive Landscape Intelligence : Understand platform consolidation trends and market share dynamics unique to the US, identifying opportunities for differentiation and strategic positioning against established competitors.
- Consumer Behavior Insights : Access detailed analysis of US consumer preferences for on-demand content, subscription patterns, and viewing habits to inform product development and marketing strategies tailored to American audiences.
- Revenue Forecasting Accuracy : Leverage the 8.5% CAGR projection and segment-specific growth drivers to build reliable financial models and revenue forecasts for US market operations and expansion planning.
- Strategic Investment Guidance : Identify high-growth opportunities within the US VoD market, including emerging segments and technology adoption trends, to guide capital allocation and partnership development decisions.
Frequently asked questions
What is the current size of the US VoD market in 2023?
The US VoD market was valued at $43,852.5 million in 2023, establishing a strong baseline for growth through 2028.
What is the projected size of the US VoD market by 2028?
The US VoD market is forecast to reach $66,088.7 million by 2028, representing significant expansion from 2023 levels.
What is the CAGR for the US VoD market?
The US VoD market is expected to grow at a compound annual growth rate of 8.5% between 2023 and 2028.
What factors are driving growth in the US VoD market?
The US VoD market growth is driven by increased broadband availability, mobile streaming adoption, competitive pricing models, and consumer preference for on-demand content in the US.
How does the US VoD market compare to global trends?
The US VoD market grows at 8.5% CAGR, slightly below the global average of 13%, reflecting the US market's maturity and market saturation relative to emerging regions.
RESEARCH METHODOLOGY
Get the Full Video on Demand (VoD) Market Report
Full forecast, segment splits, and company analysis for all Video on Demand (VoD) Market.
- Canada Video on Demand (VoD) Market
- UK Video on Demand (VoD) Market
- Germany Video on Demand (VoD) Market
- France Video on Demand (VoD) Market
- Italy Video on Demand (VoD) Market
- China Video on Demand (VoD) Market
- Japan Video on Demand (VoD) Market
- India Video on Demand (VoD) Market
- South Africa Video on Demand (VoD) Market
- Brazil Video on Demand (VoD) Market
- Mexico Video on Demand (VoD) Market
- Rest Of Europe Video on Demand (VoD) Market
- Rest Of Asia Pacific Video on Demand (VoD) Market
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