US Video on Demand (VoD) Market (2023-2028)
The US Video on Demand (VoD) Market was valued at $43852.5 Million in 2023 and projected to reach to $66088.7 Million by 2028, representing a compound annual growth rate of 8.5%. The US Video on Demand market is positioned for steady expansion through 2028, driven by increasing broadband penetration, smartphone adoption, and consumer preference for flexible viewing options.
| Market Size in | USD 26.32 MN |
| Market Forecast in | |
| CAGR | |
| Forecast Period | |
| Units Considered | Value (USD MN) |
US Video on Demand (VoD) Market Trends and Insights
- The US VoD sector continues to expand as streaming platforms consolidate market share and consumer preferences shift toward on-demand content consumption.
- In 2023, the US accounted for a significant portion of North American VoD activity, driven by established players and emerging subscription models. The US market demonstrates steady growth momentum through 2028, with the US experiencing increased competition among major streaming providers and the rise of ad-supported tiers.
- The US VoD landscape is characterized by diverse content offerings, technological innovation, and evolving consumer spending patterns.
- By 2028, the US is expected to maintain its position as a mature yet expanding market, with the US benefiting from improved broadband infrastructure and mobile streaming adoption. The US VoD market reflects broader digital transformation trends, where the US consumer base increasingly prioritizes convenience and personalized content experiences.
- The US market's growth trajectory through 2028 underscores the sustained demand for flexible, on-demand entertainment options across the US population..
Key Market Statistics
- CAGR (2023-2028) 8.5% CAGR
- Market Size, 2023 ~USD 43852.5 Million
- Forecast, 2028 ~USD 66088.7 Million
- Country US
US Video on Demand (VoD) Market Overview
Market Valuation :
The US Video on Demand market reached $43,852.5 million in 2023, establishing itself as a major revenue driver within the North American digital entertainment landscape.
Projected Growth Trajectory :
Expected to grow from $43.9 billion in 2023 to $66.1 billion by 2028, with an 8.5% CAGR, reflecting sustained consumer demand for streaming services across the US market.
Streaming Platform Consolidation :
Major US streaming platforms are consolidating market share through competitive pricing, exclusive content, and bundled offerings, reshaping the competitive landscape and consumer subscription patterns.
Consumer Preference Shift :
US consumers increasingly favor on-demand content consumption over traditional cable and broadcast television, driving platform innovation and investment in original programming.
US Video on Demand (VoD) Market Dynamics
- Streaming platforms will continue competing for subscriber growth through original content investments and technological enhancements.
- The market will likely see consolidation among mid-tier players while dominant platforms strengthen their positions through strategic partnerships and bundled services.
- Advertising-supported tiers are expected to gain traction as a revenue diversification strategy across the US market. Key growth catalysts include the rising adoption of 4K and HDR content, expansion of live streaming capabilities, and integration with smart home ecosystems.
- US consumers' willingness to maintain multiple subscriptions will support market expansion, though churn rates may increase competition.
- Market maturation will drive focus toward profitability and customer lifetime value rather than subscriber acquisition alone, reshaping business models across the US VoD sector..
Market Ecosystem
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The video-on-demand (VoD) market is projected to grow from USD 211.82 billion in 2026 to USD 390.24 billion by 2031, at a CAGR of 13.0%. This growth is driven by the expansion of the OTT ecosystem and the competition among streaming platforms from different regions. Media companies and technology providers are shifting their distribution strategies toward direct-to-consumer streaming models, enabling them to monitor user interactions and content revenue more efficiently. The platforms are making substantial investments in original series development, regional content creation, and the acquisition of live sports broadcasting rights to enhance their ability to retain subscribers while establishing unique content collections. The market is experiencing the emergence of hybrid monetization methods, which combine subscription services with advertising-based models to attract customers who are sensitive to pricing. Streaming platforms and telecom operators are forming partnerships that lead to increased subscriber acquisition through the bundling of VoD services with mobile and broadband packages. The competing platforms are developing localized content, together with personalized recommendation systems and cross-device viewing options, to attract new users while maintaining their revenue streams.
KEY TAKEAWAYS
-
BY REGIONNorth America is expected to hold largest market value of USD 71.38 billion in 2026.
-
BY SERVICE TYPEThe over-the-top segment is expected to hold the largest market value of USD 168.83 billion in 2026.
-
BY PLATFORM TYPEThe smart TVs segment is expected to register the highest CAGR of 15.7% during the forecast period.
-
BY CONTENT TYPEThe movies segment is expected to hold the largest market share in 2026.
-
BY MONETIZATION MODELThe AVOD segment is expected to grow at highest CAGR during forecast period.
-
BY END USERThe individual user segment is expected to hold the largest market share in 2026.
-
COMPETITIVE LANDSCAPE - KEY PLAYERSMajor market players in the video-on-demand (VoD) market are increasingly focusing on content expansion, platform innovation, and strategic partnerships to strengthen their market positions. Companies such as Netflix, Amazon, Apple, Sony Group Corporation, and Google are investing heavily in original content production, advanced streaming technologies, and global content distribution strategies. These companies leverage strong digital ecosystems, cloud infrastructure, and extensive content libraries to deliver high-quality streaming experiences and expand their subscriber bases across multiple regions.
-
COMPETITIVE LANDSCAPE - STARTUPS/SMESThe competitive landscape of the VoD market also includes emerging SMEs and specialized platform providers such as Muvi, Gumlet, Webnexs, and TargetVideo. These companies focus on enabling businesses and content creators to launch and manage their own streaming services through customizable OTT platforms, video hosting solutions, and monetization tools. By offering scalable infrastructure, white-label streaming platforms, and flexible monetization models, these firms support the broader VoD ecosystem and help media companies, enterprises, and creators deliver digital video content efficiently.
The video-on-demand (VoD) market is experiencing strong growth as consumers increasingly shift from traditional television to internet-based streaming platforms. The market is being driven by rising demand for flexible, on-demand content and the expansion of high-speed internet and connected devices. Streaming providers are investing heavily in original and localized content to attract and retain subscribers. Additionally, the emergence of hybrid monetization models combining subscriptions and advertising is helping platforms reach broader audiences and sustain long-term growth.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
There are various trends and disruptions occurring in the video-on-demand market. Some market trends include the growing popularity of hybrid monetization services. Hybrid monetization services involve offering subscription services and advertising services. Another trend occurring in the video-on-demand market is the increasing need for localized content. Localized content allows the streaming platforms to effectively reach the cultural audiences. Another trend occurring in the video-on-demand market is the increasing trend of bundling services. Bundling services involves the offering of internet services with video-on-demand services by telecom operators or digital service providers. Moreover, the increasing need for recommendation algorithms is also a change occurring in the video-on-demand market. However, the increasing need for short-form content is a disruption occurring in the video-on-demand market.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
-
Growth of telecom–streaming partnerships and bundled subscriptions
-
Expansion of direct-to-consumer streaming strategies by media companies
Level
-
Escalating content production and licensing costs
-
Piracy and unauthorized content distribution
Level
-
Expansion of advertising-supported and hybrid monetization models
-
Growing demand for localized and regional content production
Level
-
Content discovery and user engagement in saturated content libraries
-
Increasing regulatory scrutiny across global markets
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Growth of telecom–streaming partnerships and bundled subscriptions
The VoD market is experiencing substantial growth because telecom companies are partnering with streaming services to offer bundled subscription packages, which grant users easier access to streaming services while helping platforms to increase their user base. Telecom companies are increasingly packaging various OTT services into mobile and internet plans, enabling consumers to access a variety of content through a single subscription. For example, in May 2025, Bharti Airtel launched prepaid entertainment packs that bundled access to over 25 OTT platforms, including Netflix, Zee5, SonyLiv, and JioHotstar, along with mobile data and calling benefits. The bundled services permit consumers to access different content through one subscription, which removes the requirement to handle several subscriptions. The telecom partnerships provide streaming services with a cost-effective method to acquire new customers in mobile-first markets where telecom companies have built a large subscriber network.
Restraint: Escalating content production and licensing costs
The competition among streaming platforms to secure premium content rights has significantly increased the cost of producing and acquiring high-quality programming. Leading VoD providers are investing heavily in original films, exclusive series, and live sports rights to differentiate their platforms and attract subscribers. As more players enter the market, competition for popular content and franchises has intensified, driving up content acquisition costs. These higher investments increase operational expenses and put pressure on profitability, especially for platforms that depend on steady subscriber growth. Smaller and emerging providers often find it difficult to sustain such spending levels, making it challenging for them to compete with well-established global streaming platforms.
Opportunity: Expansion of advertising-supported and hybrid monetization models
The expansion of advertising-supported streaming models is creating new growth opportunities for VoD platforms by enabling them to attract price-sensitive audiences who may be unwilling to pay for full subscriptions. Most of the streaming services are adopting hybrid business models that will enable viewers to choose between premium and ad-supported services. On the other hand, the rise of Free Ad-Supported Streaming TV (FAST) services is opening up opportunities for VoD services to offer curated content libraries for free. These business models will enable VoD services to generate revenue from advertising and subscription services while increasing their reach. As advertisers continue to allocate more funds to digital video platforms, VoD services will be able to benefit from targeted advertising and analytics that will improve their profitability.
Challenge: Content discovery and user engagement in saturated content libraries
VoD platforms are rapidly expanding their content libraries to attract viewers, often offering thousands of movies, series, and documentaries. However, the abundance of available content can make it difficult for users to easily discover programs that match their interests. Without effective recommendation systems and intuitive user interfaces, viewers may struggle to navigate large content catalogs, which can reduce viewing time and overall engagement. As a result, streaming providers must rely heavily on advanced algorithms, personalized recommendations, and curated content collections to guide user choices. Maintaining high levels of viewer engagement is essential for improving retention and maximizing the value of extensive content libraries.
VIDEO ON DEMAND (VOD) MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
 |
TopGolf used online video to effectively communicate its unique entertainment concept that combines golf with games, food, and a social atmosphere. Since the experience is difficult to explain through text alone, the company adopted a video-driven marketing strategy to showcase the lively environment and attract new visitors. By using a video hosting platform, TopGolf integrated videos and playlists into its website to highlight different locations and promote its brand experience to a wider audience. | The use of video helped TopGolf clearly demonstrate its fun and interactive environment, making it easier for potential customers to understand the concept before visiting. Video content improved customer engagement and strengthened brand awareness across digital channels and social media. The platform also simplified video management through tagging and labeling tools, allowing the marketing team to organize location-specific content efficiently. As a result, TopGolf successfully delivered engaging, shareable video campaigns that supported its marketing efforts. |
 |
Present Communications wanted to develop a digital platform to simplify and manage the entire workflow of live event broadcasting. Previously, several processes, such as event creation, invitations, and event management, were handled manually alongside video streaming. The company required a unified platform that could support live and on-demand video streaming, audience interaction through Q&A and polls, and synchronized presentations for a better event experience. | The new platform enabled automated event management and integrated video streaming within a single system, improving operational efficiency. It allowed organizations to host interactive live events with features such as audience polling, Q&A sessions, and presentation sharing. The platform also provided scalability, secure data storage, and analytics to measure viewer engagement and event reach. Additionally, low-latency streaming and automatic scaling ensured reliable performance even during large events. |
 |
Mid-State Technical College adopted a video platform to improve accessibility and support hybrid learning for its students and faculty. The institution required an efficient solution to automatically caption learning videos and manage large volumes of lecture recordings and instructional content. The platform was integrated with the college’s learning management system, allowing faculty to easily create, edit, and share course videos while maintaining accessibility standards. | The implementation enabled the college to create and manage thousands of educational videos while ensuring accurate automatic captions for improved accessibility. Faculty benefited from an easy-to-use platform that simplified video creation and editing, saving time in course development. The solution also supported hybrid learning by allowing students to access lectures and instructional content on demand. In addition, video analytics and engagement tools helped the institution improve teaching strategies and learning outcomes. |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The video-on-demand (VoD) market ecosystem consists of several interconnected stakeholders that enable the production, distribution, and consumption of digital video content. The ecosystem is built by content creators, film studios, broadcasters, and independent production houses that produce movies, series, and other video programming. Streaming platforms and VoD service providers aggregate, manage, and distribute this content through internet-based platforms to global audiences. Technology providers, including cloud infrastructure vendors and content delivery network (CDN) operators, support the reliable storage, processing, and streaming of high-quality video across multiple regions. Telecom operators and broadband providers play a critical role in delivering network connectivity and often partner with streaming platforms to bundle services with mobile and broadband plans. The digital streaming value chain reaches its endpoint when end users access VoD services through connected devices that include smartphones, smart TVs, tablets, and laptops.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Video on Demand Market, By Service Type
The OTT video-on-demand segment is expected to generate the highest market value as it allows users to stream content directly through internet-based systems without needing traditional cable or satellite systems. The content distribution model enables platforms to stream content to devices such as smartphones, smart TVs, and laptops, helping them reach a wider audience. OTT platforms enable content creators to choose between three monetization options, which include subscription-based, advertising-supported, and hybrid models. Media companies are increasingly prioritizing OTT distribution to maintain control over content rights and viewer data. Global streaming platforms are making major investments in exclusive content and localized programming, which solidifies OTT as the main distribution method for VoD content.
Video on Demand Market, By Platform Type
The smart TV segment is expected to grow at the highest rate in the market during the forecast period. This can be attributed to the increasing trend of watching digital content on large screens within households. Smart TVs offer the benefit of streaming apps and internet connectivity, providing access to VoD services without the need to connect external devices. This enables longer viewing hours for movies, TV programs, and live sports compared to mobile devices. Additionally, streaming services are optimizing their services for smart TV platforms, providing features like easy navigation, voice search, and high definition streaming. With the development of broadband technology and the declining prices of smart TVs, households are adopting them as entertainment devices.
Video on Demand Market, By Content Type
The movies segment is expected to have the largest market value due to the growing demand for blockbuster movies, movie libraries, and direct-to-streaming movie premieres. Streaming services are acquiring rights to distribute movies and investing in original productions, which is expected to increase overall content offerings. Movies have a wide range of audiences, making them an essential component of user acquisition for streaming services. In addition, some movie production companies are using a hybrid model for releasing movies, where the movies are released both in theaters and online. This increases the overall viewership for movies, hence increasing the overall value for movie libraries.
Video on Demand Market, By Monetization Model
The advertising-based video-on-demand (AVOD) market is anticipated to register the highest growth rate as demand for free or low-cost video streaming options increases. This is because the streaming platforms' target audience is price-sensitive. Users of AVOD services do not pay subscription costs, as the service earns revenue from digital advertising. This service is most effective in developing countries, as the target audience there is interested in watching free content with ads. The advertisers are also allocating their budgets to digital video platforms to target their audience through data-driven advertising.
Video on Demand Market, By End User
The individual users segment is expected to maintain the largest market share as personal streaming usage continues to rise on mobile and other connected devices. Individual users are also prominent, as most people prefer personal subscriptions to view content individually rather than sharing a family subscription. Individual usage of streaming services is also common on smartphones and laptops, where users view content while commuting, traveling, or engaging in other personal activities. Streaming services are also developing personalized screens to meet individual user requirements. This leads to increased user engagement and extended duration of usage, making individual users the most dominant segment of the VoD end-user market.
REGION
Asia Pacific to register highest CAGR during forecast period
The Asia Pacific region is expected to grow at the fastest rate in the video-on-demand (VoD) market, driven by the rapid expansion of digital streaming ecosystems across key markets such as China, India, Japan, Australia, and Southeast Asian countries, including Singapore and Malaysia. China continues to represent one of the largest streaming markets, led by domestic platforms such as iQIYI, Tencent Video, and Youku that offer extensive localized content libraries. In India and Southeast Asia, the widespread availability of affordable mobile data and smartphone adoption is accelerating mobile-first streaming consumption. Mature markets such as Japan and Australia are witnessing growth through premium subscription services and high-quality content offerings. In addition, the rising popularity of regional productions, including Korean dramas, Japanese anime, and Indian web series, is driving strong cross-border viewership. As both global and regional streaming platforms increase investments in localized content and telecom partnerships, Asia Pacific is expected to remain the fastest-growing VoD market during the forecast period.
VIDEO ON DEMAND (VOD) MARKET: COMPANY EVALUATION MATRIX
In the video-on-demand market, Netflix (Star) maintains its position as the leading company because it has a vast worldwide subscriber base, invests heavily in creating original content, and operates advanced user engagement recommendation algorithms. The company gains a competitive edge in streaming services by creating exclusive, region-specific content that viewers want to watch. Comcast Corporation (Emerging Leader) is expanding its business through the streaming service it has acquired, along with other media companies. Comcast has a large library of content, which is being leveraged for the business. With more investment going into the digital streaming business, Comcast is becoming more powerful.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Netflix (US)
- Amazon (US)
- The Walt Disney Company (US)
- Warner Bros. Discovery (US)
- Apple (US)
- Comcast Corporation (US)
- Paramount Global (US)
- Sony Pictures (Japan)
- Google (US)
- Fox Corporation (US)
- JioCinema (India)
- iQIYI (China)
- Tencent (China)
- Youku (China)
- Rakuten Group (Japan)
- Hulu (US)
- Roku (US)
- Vimeo (US)
- Viaplay (Sweden)
- Viu (Hong Kong)
- iflix (Malaysia)
- Zee (India)
- Lionsgate (US)
- BBC Studios (UK)
- Crunchyroll (Japan)
- Plex (US)
- Hoichoi (India)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 187.54 Billion |
| Market Size in 2026 (Value) | USD 211.82 Billion |
| Market Forecast in 2031 (Value) | USD 390.24 Billion |
| CAGR | 13.00% |
| Years Considered | 2020-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
|
| Regions Covered | North America, Asia Pacific, Europe, the Middle East & Africa, Latin America |
WHAT IS IN IT FOR YOU: VIDEO ON DEMAND (VOD) MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Streaming Platform Provider |
|
|
| Telecom Operator |
|
|
| Media & Entertainment Company |
|
|
RECENT DEVELOPMENTS
- January 2026 : Amazon expanded the reach of Prime Video in Europe by integrating local live TV channels from Groupe M6 in France and RTVE in Spain. The update enables Prime Video users to access channels such as M6, W9, La 1, and La 2 directly within the streaming platform. This move combines traditional linear TV with digital streaming, enhancing localized content offerings and improving user engagement. The initiative reflects Amazon’s strategy to strengthen its presence in European markets through hybrid live and on-demand viewing experiences.
- October 2025 : Swift Networks partnered with Wowza to deliver reliable streaming services in remote and bandwidth-limited environments. Using Wowza Streaming Engine, Swift deployed more than 150 edge-based streaming instances to support live and on-demand video even with bandwidth below 1 Mbps. The solution enables streaming in locations such as mining camps, offshore oil rigs, and aged care facilities. This collaboration expands access to entertainment, company communications, and wellness content for over 25,000 daily users in isolated regions.
- July 2025 : Netflix entered its first bundled streaming partnership in the Middle East with MBC Group. Through this agreement, Netflix content will be available on MBCNOW, alongside Shahid and MBC’s live TV channels under a single subscription package in Saudi Arabia. The bundle, launched in July 2025, offers more than 20% cost savings compared to separate subscriptions. This move helps Netflix expand its reach in the MENA region while strengthening MBCNOW’s position as a unified digital entertainment hub.
Related Ecosystem
Software And Services
- Natural Language Processing (NLP)
- Machine Learning
- Supply Chain Management
- Predictive Analytics
- Image Sensors
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Oracle Corporation
- SAP SE
- Amazon.com, Inc.
Cloud Computing
- Software as A Service (SaaS)
- Natural Language Processing (NLP)
- Platform as A Service (PaaS)
- Machine Learning
- Supply Chain Management
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Oracle Corporation
- Amazon.com, Inc.
Information System And Analytics
- Machine Learning
- Natural Language Processing (NLP)
- Sensors
- Software as A Service (SaaS)
- Data Loss Prevention (DLP)
- International Business Machines Corporation
- MICROSOFT CORPORATION
- Amazon.com, Inc.
- Oracle Corporation
Key Takeaways
- The US VoD market is valued at $43.9 billion in 2023 and will reach $66.1 billion by 2028, growing at 8.5% CAGR.
- The US market benefits from high broadband penetration, mature streaming infrastructure, and strong consumer adoption of subscription services.
- The US VoD sector is experiencing intensified competition, with the US seeing growth in ad-supported tiers and bundled offerings.
- The US market's expansion through 2028 is driven by mobile streaming, original content investment, and evolving consumer entertainment preferences across the US.
Video on Demand (VoD) Market Report Scope
| Report Metric | Details |
|---|---|
| Base Year | 2023 |
| Fastest Growing Segment | HEALTHCARE & LIFE SCIENCES (Vertical) |
| Forecast Period | 2023–2028 |
| Growth Rate | CAGR of 13% from 2023 to 2028 |
| Largest Segment | CLOUD (Deployment Model) |
| Market Size Base Year (Billions) | ~USD 146.71 (2023) |
| Revenue Forecast (Billions) | ~USD 270.3 (2028) |
| Segments Covered | Offering Type, Solutions, Services, Professional Services, Monetization Model, Deployment Model, Platform Type, Content Type, Vertical, Solution, Service, Professional Service |
US Video on Demand (VoD) Market Report Segmentation
12 segment dimensions are covered across the global market.
By Offering Type
- Services
- Solutions
By Solutions
- Iptv
- Ott Services
- Pay Tv
By Services
- Managed Services
- Professional Services
By Professional Services
- Consulting
- Integration & Implementation
- Support & Maintenance
By Monetization Model
- Avod
- Est
- Fast
- Svod
- Tvod
By Deployment Model
- Cloud
- On-Premises
By Platform Type
- Other Platform Types
- Smart Tvs
- Smartphones
- Tablets/Laptops
By Content Type
- Educational/Fitness Programs
- Movies
- Music
- Other Content Types
- Tv Shows/Web Series
By Vertical
- Bfsi
- Education
- Government & Public Sector
- Healthcare & Life Sciences
- Media & Entertainment
- Other Verticals
By Solution
- Iptv
- Ott Services
- Pay Tv
By Service
- Managed Services
- Professional Services
By Professional Service
- Consulting
- Integration & Implementation
- Support & Maintenance
Target Audience
- Streaming Platform Executives : Need comprehensive US market data to benchmark performance, identify growth opportunities, and make informed decisions about content investment, pricing strategies, and competitive positioning in America's largest VoD market.
- Media & Entertainment Investors : Require detailed US market forecasts and growth projections to evaluate investment opportunities in streaming platforms, content production, and technology infrastructure serving the American VoD sector.
- Content Production Companies : Depend on US market insights to understand demand trends, consumer preferences, and platform strategies, enabling strategic content development and distribution decisions for American audiences.
- Technology & Infrastructure Providers : Need US-specific market data to identify opportunities in streaming infrastructure, CDN services, and platform technologies, and to understand growth drivers for technology investments in the American market.
- Market Research & Strategy Consultants : Utilize detailed US VoD market analysis to support client advisory work, competitive benchmarking, and strategic planning initiatives for companies operating in or entering the American streaming market.
Key Companies in the US Video on Demand (VoD) Market
| Company | HQ | Ownership | Strongest segments |
|---|---|---|---|
| KPN | Netherlands | Public Company | Consumer fixed (broadband, TV, fixed voice),Consumer mobile (postpaid, prepaid, devices),Business & ICT solutions (security, cloud, IoT, connectivity), |
| TURK TELEKOM | Turkey | Public Company | Fixed line & broadband (PSTN, wholesale, retail internet),Mobile services (voice, data, MVAS),TV & media (IPTV, satellite, OTT, VOD), |
| BHARTI AIRTEL LIMITED | India | Public Company | Mobile Services India,Mobile Services Africa,Airtel Business (B2B, cloud, CPaaS, IoT, data centers), |
| LIBERTY GLOBAL PLC | Bermuda | Public Company | Broadband Internet & Intelligent WiFi (ONE Connect, Connect Box),Video & Entertainment (Horizon 5, Replay TV, VOD, Channels),Mobile (Postpaid, Prepaid, FMC), |
| ETISALAT | United Arab Emirates | Public Company | Mobile connectivity and devices,Fixed broadband, IPTV, and cable TV,Enterprise cloud, managed and professional services, |
| MOBILE TELEPHONE NETWORKS | South Africa | Private Company | Mobile voice (prepaid and postpaid),Mobile data and broadband,Messaging and VAS (incl. content, infotainment), |
| KUDELSKI GROUP | Switzerland | Public Company | Core Digital Security (conditional access, middleware, smartcards, digital TV solutions),Cybersecurity (advisory, technology resale, managed security services),Internet of Things (IoT security and related services), |
| COMMSCOPE HOLDING COMPANY, INC | United States | Public Company | RUCKUS Wi-Fi and Indoor Cellular (APs, switches, controllers),RUCKUS Software, SaaS, and IoT Suite,Aurora Cable Modem Termination and Broadband Access, |
| NETFLIX | United States | Public Company | Streaming subscriptions (ad-free),Streaming subscriptions (ad-supported),Licensing, games, and other, |
| AMAZON | United States | Public Company | First-party retail (online and physical stores),Third-party marketplace and seller services,Amazon Web Services (AWS), |
| United States | Public Company | Search & Other Ads,YouTube Ads,Google Network & Other Ads, | |
| THE WALT DISNEY COMPANY | United States | Public Company | Entertainment (Film, TV, Networks, DTC Streaming ex-ESPN),Sports (ESPN, ESPN+, Sports on ABC and Star),Experiences (Parks, Resorts, Cruise, Vacation Club, Licensing, Consumer Products), |
| APPLE | United States | Public Company | iPhone,Mac,iPad, |
| WARNER BROS. DISCOVERY | United States | Public Company | Streaming (HBO Max, discovery+, premium sports streaming),Studios (theatrical, TV production, licensing, games, consumer products),Global Linear Networks (general entertainment, lifestyle, news, sports), |
| COMCAST CORPORATION | United States | Public Company | Residential Connectivity & Platforms (broadband, wireless, video, advertising),Business Services Connectivity,Media (NBC, Telemundo, cable networks, Peacock, Sky Sports and channels), |
| SONY | Japan | Public Company | Game & Network Services,Music,Pictures, |
| FOX CORPORATION | United States | Public Company | |
| LIONSGATE | United States | Public Company | Motion Picture,Television Production, |
| RELIANCE JIO | India | Private Company | Prepaid mobile (voice, SMS, data bundles, roaming, VAS),Postpaid mobile and roaming,Home broadband (optical-fiber based), |
KPN
KPN is a Dutch public telecommunications company founded in 1881 with 9,293 employees, providing communication services in the Netherlands.
TURK TELEKOM
Turk Telekom is a Turkish public telecommunications company founded in 1840 with 31,076 employees, serving as a major telecom provider in Turkey.
BHARTI AIRTEL LIMITED
Bharti Airtel Limited is an Indian public telecommunications company founded in 1995 with 28,730 employees, providing mobile and broadband services across India.
LIBERTY GLOBAL PLC
Liberty Global PLC is a Bermuda-based public company founded in 2004 with 6,636 employees, operating as a media and telecommunications conglomerate.
ETISALAT
Etisalat is a United Arab Emirates-based public telecommunications company founded in 1976, providing telecom services in the Middle East and North Africa.
MOBILE TELEPHONE NETWORKS
Mobile Telephone Networks is a South African private company with 10 employees, operating in the mobile telecommunications sector.
KUDELSKI GROUP
Kudelski Group is a Swiss public company founded in 1951 with 110 employees, specializing in digital security and media technology solutions.
COMMSCOPE HOLDING COMPANY, INC
CommScope Holding Company, Inc. is a United States-based public company founded in 1976 with 4,500 employees, manufacturing infrastructure solutions for communications networks.
NETFLIX
Netflix is a United States-based public company founded in 1997 with 16,000 employees, operating as a leading global streaming entertainment platform.
AMAZON
Amazon is a United States-based public company founded in 1994 with 1,576,000 employees, operating as a multinational technology and e-commerce conglomerate.
Google is a United States-based public company founded in 1998 with 194,668 employees, providing search, advertising, and cloud computing services globally.
THE WALT DISNEY COMPANY
The Walt Disney Company is a United States-based public company founded in 1923 with 194,040 employees, operating as a major media and entertainment conglomerate.
APPLE
Apple is a United States-based public company founded in 1976 with 166,000 employees, designing and manufacturing consumer electronics and software products.
WARNER BROS. DISCOVERY
Warner Bros. Discovery is a United States-based public company founded in 2008 with 35,500 employees, operating as a major media and entertainment company.
COMCAST CORPORATION
Comcast Corporation is a United States-based public company founded in 1963 with 179,000 employees, providing media, technology, and telecommunications services.
SONY
Sony is a Japan-based public company founded in 1946 with 94,900 employees, operating as a multinational conglomerate in electronics, entertainment, and gaming.
FOX CORPORATION
Fox Corporation is a United States-based public company founded in 2018 with 10,400 employees, operating as a media and entertainment company.
LIONSGATE
Lionsgate is a United States-based public company founded in 1986 with 916 employees, producing and distributing films and television content.
RELIANCE JIO
Reliance Jio is an India-based private company founded in 2007, operating as a major telecommunications and digital services provider.
Reasons to Buy this Report
- Market Size & Growth Validation : Obtain precise US market valuation data ($43.9B in 2023) and verified forecasts through 2028, enabling accurate financial planning and investment decisions specific to the American VoD sector.
- Competitive Landscape Intelligence : Understand platform consolidation trends and market share dynamics unique to the US, identifying opportunities for differentiation and strategic positioning against established competitors.
- Consumer Behavior Insights : Access detailed analysis of US consumer preferences for on-demand content, subscription patterns, and viewing habits to inform product development and marketing strategies tailored to American audiences.
- Revenue Forecasting Accuracy : Leverage the 8.5% CAGR projection and segment-specific growth drivers to build reliable financial models and revenue forecasts for US market operations and expansion planning.
- Strategic Investment Guidance : Identify high-growth opportunities within the US VoD market, including emerging segments and technology adoption trends, to guide capital allocation and partnership development decisions.
Frequently asked questions
What is the current size of the US VoD market in 2023?
The US VoD market was valued at $43,852.5 million in 2023, establishing a strong baseline for growth through 2028.
What is the projected size of the US VoD market by 2028?
The US VoD market is forecast to reach $66,088.7 million by 2028, representing significant expansion from 2023 levels.
What is the CAGR for the US VoD market?
The US VoD market is expected to grow at a compound annual growth rate of 8.5% between 2023 and 2028.
What factors are driving growth in the US VoD market?
The US VoD market growth is driven by increased broadband availability, mobile streaming adoption, competitive pricing models, and consumer preference for on-demand content in the US.
How does the US VoD market compare to global trends?
The US VoD market grows at 8.5% CAGR, slightly below the global average of 13%, reflecting the US market's maturity and market saturation relative to emerging regions.
RESEARCH METHODOLOGY
Get the Full Video on Demand (VoD) Market Report
Full forecast, segment splits, and company analysis for all Video on Demand (VoD) Market.
- Canada Video on Demand (VoD) Market
- UK Video on Demand (VoD) Market
- Germany Video on Demand (VoD) Market
- France Video on Demand (VoD) Market
- Italy Video on Demand (VoD) Market
- China Video on Demand (VoD) Market
- Japan Video on Demand (VoD) Market
- India Video on Demand (VoD) Market
- South Africa Video on Demand (VoD) Market
- Brazil Video on Demand (VoD) Market
- Mexico Video on Demand (VoD) Market
- Rest Of Europe Video on Demand (VoD) Market
- Rest Of Asia Pacific Video on Demand (VoD) Market
Need a Tailored Report?
Customize this report to your needs
Get 10% FREE Customization
Customize This Report
