Green Data Center Market

Green Data Center Market by Component (Solutions [Power, IT, Cooling] and Services [Design and Consulting, Maintenance and Support, Installation and Deployment]), Data Center Size (Small and Mid-sized, Large), Vertical, and Region -Global Forecast to 2026

Report Code: TC 2278 Mar, 2021, by marketsandmarkets.com

[236 Pages Report] The green data center market size is expected to grow from USD 49.2 billion in 2020 to USD 140.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.1% during the forecast period. The green data center market is gaining traction in various regions and has caught the eye of various organizations for deploying green data center solutions. In the present scenario, organizations have started taking green initiatives for their regular IT operations to save their money, making green data center as most popular initiatives. In an all-inclusive manner, a green data center comprises energy-efficient components, such as UPS, servers, and cooling systems.

Green Data Center Market

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COVID-19 impact on global Green data center market

As the world moves through the COVID-19 pandemic, organizations across industries are accelerating their digital transformations and looking toward technology to help them adapt to a new normal where disruption could be around every corner. The hyperscalers are constantly fulfilling the spike in the cloud services due to work-from-home economy. According to United Nations – International Labour Organization (UN-ILO) estimates, four-fifths i.e. 81% of the world’s population has been subject to full or partial workplace closures. This is putting companies like Google, Microsoft, and AWS and other hyperscalers in a commanding position. Cloud share of enterprise spending has been on an upward trajectory for many years, but the rate of acceleration is set to spike. Whether it’s public, private, or hybrid cloud, the tech giants are dominating the market. However, the hyperscalers have always enhanced on improving data center efficiency. A recent study, by a reputed US university, revealed that the amount of energy used by data centers increased by only 6% between 2010 and 2018 in spite of a 550% growth in the volume of computing. Hyperscale data centers take the credit for this. Hence, it can be implied that as most of the hyperscalers are catering to the sudden spike of cloud services, they are expected to use energy efficient data center solutions like power, IT and cooling.

However, lockdowns have tanked economies round the world. The COVID-19 is wreaking the IT supply chain. Data centers are part of an ecosystem, supporting customers which pay for their services. Some industries like entertainment, transport and hospitality have been hit harder than others, and some data centers will suffer an impact. Physically moving servers, closing buildings and opening new data center spaces, is massively complicated due to the COVID-19 norms. In an Uptime Institute survey of over 200 critical IT/facility infrastructure operators around the world, a third of operators said a reduced level of IT infrastructure operations staff due to COVID-19 poses the single biggest risk to operations. There are many project delays as the supply chain has taken a hit due to COVID-19 pandemic. Due to supply chain disruption of hardware components from major IT vendors, the market is expected to see a slow growth in 2020. However, once the virus is contained, the market will enter its recovery phase and grow at a normal CAGR.

Green data center Market Dynamics

Driver: Major vendors offering ECO modes in UPS to drive the adoption of green data centers

The ECO mode is also known as ‘Active Standby’ or ‘Economy’, is the most energy-efficient UPS operating mode. This mode is capable of providing exceptional efficiency up to 99%. The ECO mode sees the bypass line (raw mains supply) to power the load, with the inverter powered but remaining “off” as long as the mainline is in tolerance. The main benefit of ECO mode is increased efficiency of the bypass line, which typically runs at 98-99% as compared to the standard online UPS efficiency of 93-97%. That difference of anywhere between 2-6% has the potential to deliver significant savings. Consider a large-scale facility, where even a 1% improvement in efficiency could equate to tens or even hundreds of thousands of dollars a year in lower energy costs. There are two types of ECO modes available in the market, these include traditional UPS Eco Mode and the advanced Eco Mode. The advanced ECO mode is preferred due to its quick supply of clean energy to the data center infrastructure. Such developments in UPS from leading vendors are driving the adoption of green data centers from various industry verticals.

Restraint: High investments in existing infrastructure

The initial investment in building an energy-efficient green data center is comparatively higher than the cost of building a traditional data center. Companies are reluctant to invest such huge amounts in green data centers, when they already have existing traditional data centers, despite the fact that the Total Cost of Ownership (TCO) for green data centers is better, and savings in long-term will pay back the initial investment, higher capital investment is considered as a crucial restraint in the green data center market. Moreover, if the price of electricity continues to grow at the same pace, the initial RoI can be obtained earlier than the expected time.

Opportunities: Emergence of AI in cooling and power technologies

AI and ML are expected to play a huge role in the future to efficiently power and cool data centers across the world. For instance, Google has been working with British AI company DeepMind to develop an AI algorithm that will help decrease the power needed for cooling purposes without requiring expensive relocations of data centers. The AI approaches the cooling power problem from the perspective of optimizing effective power management. Leveraging deep learning techniques, the AI breaks down vast quantities of historical data from various aspects of operating the data center and utilizes predictive modeling to gauge the effect on energy usage. Google and DeepMind’s algorithm, AlphaGo, applies the trial-and-error reinforcement learning model to figure out the best framework of cooling infrastructure, such as fans and ventilation, which would most effectively lower energy consumption. Recommendations from AlphaGo were then applied at Google’s data centers, leading to a 40% reduction in power costs related to the cooling systems. Similarly, IBM has been approached by Nlyte to leverage its IBM Watson for integrating the same with one of its products designed for data centers. The solution aims at collecting diverse data from cooling and power systems installed at several data centers. IBM Watson is assigned the responsibility of analyzing the data to build a predictive model for knowing exactly which processors and systems would be breaking down on account of getting hot. Historical information is used in combination with complex algorithms for thermal optimization to reduce energy consumption. By controlling temperatures at the proper level, one can improve power efficiency by as much as 40%. Lack of information or access to the tools needed to boost data center’s energy efficiency is the root cause of the underutilization of cooling efficiency. The adoption of AI by companies that range from startups to huge organizations, including Google or Siemens, underlines a novel approach to improve the efficiency of data centers. AI has demonstrated that data centers can significantly improve power consumption to reduce costs. The potential for the use of AI, and other emerging technologies such as ML and deep learning is a huge opportunity in the green data center market. These technologies will soon be operating entire data centers and will also help improve security parameters and reduce events of power outages by taking proactive steps.

Challenge: Challenges with existing infrastructure compatibility

Data centers have been prevalent for a long across various industry verticals, and their existence is not relatively new. They have evolved from giant supercomputers to current blade servers. Numerous companies already have data centers, and many of them do not intend to replace their data center facilities completely with green data centers. These companies are unenthusiastic toward investing a huge amount in rebuilding their data centers from scratch. Here, the challenge of green solutions with the operating equipment and solutions of existing data centers is a serious subject, and companies have concerns regarding the compatibility. So, in the green data center market space, the incompatibility of energy-efficient green solutions with existing data center equipment is an important challenge for vendors in the green data center space. However, many companies wish to add/replace certain components to make their existing data centers more efficient These companies desire to have compatible green solutions, so that they can achieve higher profitability and lower their operational expenses. Hence, many vendors are tackling this challenge and providing components, such as green servers, cooling, and power infrastructure, which can be modified as per the existing data center structure and deployed easily.

Media and entertainment vertical to grow at the highest CAGR during the forecast period

Media and entertainment companies are creating an incredible amount of content with escalating resolution. The challenge is to manage this vast amount of unstructured data in a way that can be easily scaled up and be readily accessible across the media chain. Thus, they use up a huge amount of compute storage and other services that require a high amount of power. Due to the sudden increase in the user-base of Over The Top (OTT) platforms, such as Netflix and Amazon Prime, the need for energy-efficient data centers is crucial to serving its customers. Content delivery is highly dependent on the performance of the infrastructure on which the content delivery solutions run. With the help of green data center solutions, media companies are providing globally accessible content repositories that can be accessed anywhere, anytime through desktops and smart devices, such as tablets and laptops.

Large data centers segment to hold a larger market size during the forecast period

Large data centers range above 25,000 square feet of area and consist of high-density server racks. They offer better ceiling services installation and smooth flow of operations on the production floor. Large data centers use high-energy efficient Computer Room Air Handler (CRAH) and Precision Air Handling Unit (PAHU) machines. They also include better liquid cooling that optimizes efficiency and minimize losses. The power utilization by this type of large data center is high as compared to that of mid-size and enterprise data centers. This is due to the presence of greater data center infrastructure and more complex networking, server, storage, and other equipment, which requires efficient green data center solutions and services. Large enterprises with a high density of cloud computing systems use large data centers. The green data center systems, which offer efficient power flow to both private and hybrid cloud, use large data centers as the storage system. It reduces CAPEX and OPEX and offers data protection. Increased adoption of large data centers among large enterprises is expected to boost the green data center market globally in the coming years.

Asia Pacific to grow the highest during the forecast period

The global Green data center market by region covers 5 major geographic regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. Asia Pacific is expected to grow the highest owing to the rising internet and smart phone penetration.

Green Data Center Market by Region

Key Market Players

The Green data center market comprises major solution providers, such as Schneider Electric (France), Vertiv (US), Hewlett Packard Enterprise (US), Green Revolution Cooling (US), Midas Green Technologies (US), Delta Electronics (Taiwan), Rittal (Germany), Eaton (Ireland), Cisco (US), Nortek Air Solutions (US), Dell Technologies (US), Asetek (Denmark), Airedale (UK),Lenovo (Hong Kong), Fujitsu (Japan), Cyber Power Systems (US), Super Micro (US), Tripp Lite (US), Inspur (China), CDP Energy (US), Bxterra Power Technology (US), ZutaCore(US), Submer (Spain), DCX The Liquid Cooling Company (Poland), and Liqit.io (Ukrain). These players adopt new product developments as their key growth strategy.

The study includes an in-depth competitive analysis of these key players in the Green data center market with their company profiles, recent developments, and key market strategies.

Scope of the report

Report Metric

Details

Market size available for years

2016–2026

Base year considered

2019

Forecast period

2020–2026

Forecast units

Million (USD)

Segments covered

Component, data center size, vertical and regions.

Geographies covered

North America, APAC, Europe, Latin America, and MEA

Companies covered

Schneider Electric (France), Vertiv (US), Hewlett Packard Enterprise (US), Green Revolution Cooling (US), Midas Green Technologies (US), Delta Electronics (Taiwan), Rittal (Germany), Eaton (Ireland), Cisco (US), Nortek Air Solutions (US), Dell Technologies (US), Asetek (Denmark), Airedale (UK),Lenovo (Hong Kong), Fujitsu (Japan), Cyber Power Systems (US), Super Micro (US), Tripp Lite (US), Inspur (China), CDP Energy (US), Bxterra Power Technology (US), ZutaCore(US), Submer (Spain), DCX The Liquid Cooling Company (Poland), and Liqit.io (Ukrain)

This research report categorizes the Green data center market based on components, data center size, vertical, and region.

Based on components, the Green data center market has been segmented as follows:

  • Solutions
    • Cooling
    • Power
    • IT
  • Services
    • Design and Consulting
    • Installation and Deployment
    • Maintenance and Support

Based on data center size, the Green data center market has been segmented as follows:

  • Small and Medium-sized data centers
  • Large data centers

Based on verticals, the Green data center market has been segmented as follows:

  • BFSI
  • IT and Telecom
  • Media and Entertainment
  • Healthcare
  • Government and Defense
  • Retail
  • Manufacturing
  • Others (energy, research and academia, and transportation and logistics)

Based on regions, the Green data center market has been segmented as follows:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Australia and New Zealand
    • Rest of APAC
  • MEA
    • KSA (Kingdom of Saudi Arabia)
    • United Arab Emirates (UAE)
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments

  • In January 2020, At the World Economic Forum Annual Meeting, an alliance of academia and industry representatives announced the Swiss Data Center Efficiency Label with the initial goal to decarbonize data centers in Switzerland and significantly reduce their overall energy consumption. Initiated by the industry association digital switzerland and HPE, the alliance has founded the Swiss Datacenter Efficiency Association (SDEA), which will own the assessment and award process for the label. The initiative is supported by the Swiss Federal Office of Energy through the program Swiss Energy.
  • In September 2019, Eaton and Amdocs collaborated to create efficient data centers. Amdocs worked with Eaton and Carter Sullivan to transform its London data center and satellite offices into a modern, purpose-built infrastructure, resulting in increased efficiencies and cost-savings.
  • In October 2020, GRC partnered with Total Data Centre Solutions (TDCS), a leading provider of mission-critical and innovative infrastructure solutions for Data Centers throughout Europe and the Nordic region focused on carbon reduction and energy efficiency. Through the partnership, TDCS will act as the agent for GRC in Europe, selling GRC’s ICEraQ Micro-Modular, Rack-Based Immersion-Cooling Systems and ICEtank Modular, Containerized data centers to clients primarily in the UK, the Nordic region, Germany, and Luxembourg. Additionally, this new partnership now enables GRC to engage and support European data center customers with a local European presence.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 24)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
           FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
           FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           FIGURE 6 GREEN DATA CENTER MARKET: MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2020
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA
           FIGURE 7 GREEN DATA CENTER MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primaries
           FIGURE 8 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 9 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM GREEN DATA CENTER VENDORS
           FIGURE 11 GREEN DATA CENTER MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 BOTTOM-UP APPROACH
           2.3.2 TOP-DOWN APPROACH
    2.4 MARKET FORECAST
           TABLE 2 FACTOR ANALYSIS
    2.5 ASSUMPTIONS OF THE STUDY
           2.5.1 SUPPLY SIDE
           FIGURE 12 MARKET SIZE PROJECTIONS FROM SUPPLY SIDE
           2.5.2 DEMAND SIDE
           FIGURE 13 MARKET SIZE PROJECTIONS FROM DEMAND SIDE
           FIGURE 14 DEMAND-SIDE MARKET ESTIMATIONS THROUGH VERTICALS (MEDIA AND ENTERTAINMENT)
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 46)
           TABLE 3 GREEN DATA CENTER MARKET SIZE AND GROWTH RATE, 2020–2026 (USD MILLION)
           FIGURE 15 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020

4 PREMIUM INSIGHTS (Page No. - 48)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE GREEN DATA CENTER MARKET
           FIGURE 16 GROWTH TREND OF THE MARKET (2020–2026)
    4.2 MARKET: MARKET SHARE OF VERTICALS, 2020
           FIGURE 17 BANKING, FINANCIAL SERVICES AND INSURANCE VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2020
    4.3 MARKET INVESTMENT SCENARIO
           FIGURE 18 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN NEXT SIX YEARS
    4.4 MARKET: MARKET SHARE BY SOLUTIONS, 2020
           FIGURE 19 INFORMATION TECHNOLOGY SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
    4.5 GREEN DATA CENTER MARKET: MARKET SHARE BY SERVICE, 2020
           FIGURE 20 INSTALLATION AND DEPLOYMENT SERVICES SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
    4.6 GREEN DATA CENTER VS TRADITIONAL DATA CENTERS

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 52)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 21 GREEN DATA CENTER MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Rising cost of electricity
           FIGURE 22 GLOBAL DATA CENTER COMPONENTS ENERGY DEMAND
                    5.2.1.2 Major vendors offering ECO modes in UPS to drive the adoption of green data centers
                    5.2.1.3 Government regulations are driving the green data center adoption
                    5.2.1.4 Advancements in energy-efficient cooling solutions
           TABLE 4 POWER USAGE FOR AIR-COOLED VERSUS LIQUID-COOLED DATA CENTERS
           TABLE 5 POWER USAGE FOR AIR-COOLED VERSUS LIQUID-COOLED DATA CENTERS WITH 1 MW OF TECHNICAL LOAD
           5.2.2 RESTRAINTS
                    5.2.2.1 High investments in existing infrastructure
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing construction of hyperscale data centers
                    5.2.3.2 Emergence of AI in cooling and power technologies
                    5.2.3.3 Increasing trends in data center consolidation
           5.2.4 CHALLENGES
                    5.2.4.1 Challenges with existing infrastructure compatibility
    5.3 CUMULATIVE GROWTH ANALYSIS
    5.4 PRICING ANALYSIS
           TABLE 6 PRICING OF VARIOUS COMPONENTS OF GREEN DATA CENTERS
    5.5 PORTER’S FIVE FORCES ANALYSIS
           TABLE 7 PORTER’S FIVE FORCES ANALYSIS: GREEN DATA CENTER MARKET
           FIGURE 23 PORTER’S FIVE FORCES ANALYSIS: MARKET
           5.5.1 THREAT OF NEW ENTRANTS
           5.5.2 THREAT OF SUBSTITUTES
           5.5.3 BARGAINING POWER OF SUPPLIERS
           5.5.4 BARGAINING POWER OF BUYERS
           5.5.5 INTENSITY OF COMPETITIVE RIVALRY
    5.6 ECOSYSTEM
           FIGURE 24 MARKET: ECOSYSTEM
    5.7 VALUE CHAIN ANALYSIS
           FIGURE 25 GREEN DATA CENTER MARKET: VALUE CHAIN
    5.8 TECHNOLOGY ANALYSIS
           5.8.1 COOLING TECHNOLOGIES
                    5.8.1.1 Free cooling
                    5.8.1.2 Liquid cooling
                    5.8.1.3 Evaporative cooling
           5.8.2 TECHNOLOGIES IN UNINTERRUPTED POWER SUPPLY
                    5.8.2.1 Online double conversion technology
                    5.8.2.2 Offline standby technology
                    5.8.2.3 Line-interactive technology
                    5.8.2.4 Economy modes in UPS
                              5.8.2.4.1 Traditional UPS Economy Mode: 
                              5.8.2.4.2 Advanced Economy Mode: 
    5.9 INDUSTRY STANDARDS
           5.9.1 ENERGY STAR CERTIFIED PRODUCTS
           5.9.2 LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN STANDARDS
                    5.9.2.1 Building design and construction: data centers
           5.9.3 THE AMERICAN SOCIETY OF HEATING, REFRIGERATION, AND AIR CONDITIONING ENGINEERS STANDARD
    5.10 CASE STUDY ANALYSIS
           5.10.1 USE CASE 1
           5.10.2 USE CASE 2
           5.10.3 USE CASE 3
           5.10.4 USE CASE 4
           5.10.5 USE CASE 5
    5.11 PATENT ANALYSIS
           TABLE 8 IMPORTANT INNOVATION AND PATENT REGISTRATIONS

6 GLOBAL GREEN DATA CENTER MARKET ANALYSIS, BY COMPONENT (Page No. - 74)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: MARKET DRIVERS
           6.1.2 COMPONENT: COVID-19 IMPACT
           FIGURE 26 SOLUTIONS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           TABLE 9 GLOBAL MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 10 GLOBAL MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 11 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 12 SOLUTIONS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           TABLE 13 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.2 SOLUTIONS
           TABLE 15 COMPONENT: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 16 COMPONENT: GREEN DATA CENTER MARKET SIZE, BY SOLUTION,2020–2026 (USD MILLION)
           6.2.1 COOLING
           TABLE 17 COOLING MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 18 COOLING MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.2.1.1 Air cooling
                    6.2.1.2 Liquid cooling
           6.2.2 POWER
           TABLE 19 POWER MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 20 POWER MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.2.3 INFORMATION TECHNOLOGY
           TABLE 21 INFORMATION TECHNOLOGY MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 22 INFORMATION TECHNOLOGY MARKET SIZE, BY REGION,2020–2026 (USD MILLION)
    6.3 SERVICES
           TABLE 23 COMPONENT: GREEN DATA CENTER MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 24 COMPONENT: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
    6.4 DESIGN AND CONSULTING
           TABLE 25 DESIGN AND CONSULTING MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 26 DESIGN AND CONSULTING MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.5 INSTALLATION AND DEPLOYMENT
           TABLE 27 INSTALLATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 28 INSTALLATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.6 SUPPORT AND MAINTENANCE
           TABLE 29 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 30 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

7 GLOBAL GREEN DATA CENTER MARKET ANALYSIS, BY DATA CENTER SIZE (Page No. - 87)
    7.1 INTRODUCTION
           7.1.1 DATA CENTER SIZE: MARKET DRIVERS
           7.1.2 DATA CENTER SIZE: COVID-19 IMPACT
           FIGURE 27 SMALL AND MID-SIZED DATA CENTER SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           TABLE 31 MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 32 MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
    7.2 SMALL AND MID-SIZE DATA CENTERS
           TABLE 33 SMALL AND MID-SIZE DATA CENTERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 34 SMALL AND MID-SIZE DATA CENTERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    7.3 LARGE DATA CENTERS
           TABLE 35 LARGE DATA CENTERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 36 LARGE DATA CENTERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

8 GLOBAL GREEN DATA CENTER MARKET ANALYSIS, BY VERTICAL (Page No. - 92)
    8.1 INTRODUCTION
           8.1.1 VERTICALS: MARKET DRIVERS
           8.1.2 VERTICALS: COVID-19 IMPACT
           FIGURE 28 MEDIA AND ENTERTAINMENT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 37 MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 38 MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
    8.2 BANKING, FINANCIAL SERVICES AND INSURANCE
           TABLE 39 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 40 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.3 IT AND TELECOM
           TABLE 41 IT AND TELECOM: GREEN DATA CENTER MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 42 IT AND TELECOM: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.4 MEDIA AND ENTERTAINMENT
           TABLE 43 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 44 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.5 HEALTHCARE
           TABLE 45 HEALTHCARE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 46 HEALTHCARE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.6 GOVERNMENT AND DEFENSE
           TABLE 47 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 48 GOVERNMENT AND DEFENSE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.7 RETAIL
           TABLE 49 RETAIL: GREEN DATA CENTER MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 50 RETAIL: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.8 MANUFACTURING
           TABLE 51 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 52 MANUFACTURING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.9 OTHER VERTICALS
           TABLE 53 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 54 OTHER VERTICALS: MARKET SIZE, BY REGION,2020–2026 (USD MILLION)

9 GREEN DATA CENTER MARKET ANALYSIS, BY REGION (Page No. - 104)
    9.1 INTRODUCTION
           FIGURE 29 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN 2020
           TABLE 55 MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 56 MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.2 NORTH AMERICA
           9.2.1 NORTH AMERICA: REGULATIONS
           9.2.2 NORTH AMERICA: MARKET DRIVERS
           9.2.3 NORTH AMERICA: COVID-19 IMPACT
           FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT
           TABLE 57 NORTH AMERICA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 58 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 59 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 60 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
           TABLE 61 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 62 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
           TABLE 63 NORTH AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 64 NORTH AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           TABLE 65 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 66 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
           TABLE 67 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
           TABLE 68 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
           FIGURE 31 CANADA TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           9.2.4 UNITED STATES
           TABLE 69 UNITED STATES: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 70 UNITED STATES: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 71 UNITED STATES: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 72 UNITED STATES: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.2.5 CANADA
           TABLE 73 CANADA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 74 CANADA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 75 CANADA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 76 CANADA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
    9.3 EUROPE
           9.3.1 EUROPE: GREEN DATA CENTER MARKET DRIVERS
           9.3.2 EUROPE: COVID-19 IMPACT
           9.3.3 EUROPE: REGULATIONS
           FIGURE 32 FRANCE TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 77 EUROPE: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 78 EUROPE: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 79 EUROPE: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 80 EUROPE: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
           TABLE 81 EUROPE: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 82 EUROPE: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
           TABLE 83 EUROPE: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 84 EUROPE: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           TABLE 85 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 86 EUROPE: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
           TABLE 87 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
           TABLE 88 EUROPE: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
           9.3.4 UNITED KINGDOM
           TABLE 89 UNITED KINGDOM: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 90 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 91 UNITED KINGDOM: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 92 UNITED KINGDOM: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.3.5 GERMANY
           TABLE 93 GERMANY: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 94 GERMANY: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 95 GERMANY: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 96 GERMANY: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.3.6 FRANCE
           TABLE 97 FRANCE: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 98 FRANCE: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 99 FRANCE: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 100 FRANCE: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.3.7 REST OF EUROPE
           TABLE 101 REST OF EUROPE: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 102 REST OF EUROPE: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 103 REST OF EUROPE: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 104 REST OF EUROPE: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
    9.4 ASIA PACIFIC
           9.4.1 ASIA PACIFIC: MARKET DRIVERS
           9.4.2 ASIA PACIFIC: COVID-19 IMPACT
           9.4.3 ASIA PACIFIC: REGULATIONS
           FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT
           FIGURE 34 CHINA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 105 ASIA PACIFIC: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 106 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 107 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 108 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
           TABLE 109 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 110 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
           TABLE 111 ASIA PACIFIC: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 112 ASIA PACIFIC: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           TABLE 113 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 114 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
           TABLE 115 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
           TABLE 116 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
           9.4.4 AUSTRALIA AND NEW ZEALAND
           TABLE 117 AUSTRALIA AND NEW ZEALAND: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 118 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 119 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 120 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.4.5 CHINA
           TABLE 121 CHINA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 122 CHINA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 123 CHINA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 124 CHINA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.4.6 JAPAN
           TABLE 125 JAPAN: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 126 JAPAN: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 127 JAPAN: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 128 JAPAN: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.4.7 REST OF ASIA PACIFIC
           TABLE 129 REST OF ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 130 REST OF ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 131 REST OF ASIA PACIFIC: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 132 REST OF ASIA PACIFIC: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
    9.5 MIDDLE EAST AND AFRICA
           9.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
           9.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
           9.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
           FIGURE 35 UNITED ARAB EMIRATES TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 133 MIDDLE EAST AND AFRICA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 134 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 135 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 136 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
           TABLE 137 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 138 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
           TABLE 139 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 140 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           TABLE 141 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 142 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
           TABLE 143 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
           TABLE 144 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
           9.5.4 KINGDOM OF SAUDI ARABIA
           TABLE 145 KINGDOM OF SAUDI ARABIA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 146 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 147 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 148 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.5.5 UNITED ARAB EMIRATES
           TABLE 149 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 150 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 151 UNITED ARAB EMIRATES: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 152 UNITED ARAB EMIRATES: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.5.6 SOUTH AFRICA
           TABLE 153 SOUTH AFRICA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 154 SOUTH AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 155 SOUTH AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 156 SOUTH AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.5.7 REST OF MIDDLE EAST AND AFRICA
           TABLE 157 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 158 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 159 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 160 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
    9.6 LATIN AMERICA
           9.6.1 LATIN AMERICA: MARKET DRIVERS
           9.6.2 LATIN AMERICA: COVID-19 IMPACT
           9.6.3 LATIN AMERICA: REGULATIONS
           FIGURE 36 MEXICO TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 161 LATIN AMERICA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 162 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 163 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
           TABLE 164 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
           TABLE 165 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
           TABLE 166 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2020–2026 (USD MILLION)
           TABLE 167 LATIN AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 168 LATIN AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           TABLE 169 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
           TABLE 170 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
           TABLE 171 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
           TABLE 172 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
           9.6.4 BRAZIL
           TABLE 173 BRAZIL: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 174 BRAZIL: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 175 BRAZIL: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 176 BRAZIL: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.6.5 MEXICO
           TABLE 177 MEXICO: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 178 MEXICO: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 179 MEXICO: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 180 MEXICO: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)
           9.6.6 REST OF LATIN AMERICA
           TABLE 181 REST OF LATIN AMERICA: GREEN DATA CENTER MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
           TABLE 182 REST OF LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
           TABLE 183 REST OF LATIN AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2016–2019 (USD MILLION)
           TABLE 184 REST OF LATIN AMERICA: MARKET SIZE, BY DATA CENTER SIZE, 2020–2026 (USD MILLION)

10 COMPETITIVE LANDSCAPE (Page No. - 156)
     10.1 OVERVIEW
     10.2 MARKET EVALUATION FRAMEWORK
           FIGURE 37 MARKET EVALUATION FRAMEWORK
     10.3 MARKET SHARE OF TOP PLAYERS
           TABLE 185 GREEN DATA CENTER MARKET: DEGREE OF COMPETITION
           FIGURE 38 MARKET SHARE OF MAJOR PLAYERS IN THE MARKET, 2019
     10.4 REVENUE ANALYSIS OF TOP PLAYERS
           FIGURE 39 TOP FIVE PLAYERS THAT HAVE DOMINATED THE MARKET IN THE LAST FIVE YEARS
     10.5 COMPANY EVALUATION MATRIX METHODOLOGY AND DEFINITIONS
           TABLE 186 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
             10.5.1 STARS
             10.5.2 EMERGING LEADERS
             10.5.3 PERVASIVE
             10.5.4 PARTICIPANTS
             10.5.5 PRODUCT FOOTPRINT
           TABLE 187 COMPANY PRODUCT FOOTPRINT
           TABLE 188 COMPANY INDUSTRIAL FOOTPRINT
           TABLE 189 COMPANY APPLICATION FOOTPRINT
           TABLE 190 COMPANY REGIONAL FOOTPRINT
           FIGURE 40 GREEN DATA CENTER (GLOBAL): COMPANY EVALUATION MATRIX, 2019
     10.6 START-UP EVALUATION MATRIX METHODOLOGY AND DEFINITIONS
           TABLE 191 START-UP COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
             10.6.1 PROGRESSIVE COMPANIES
             10.6.2 RESPONSIVE COMPANIES
             10.6.3 DYNAMIC COMPANIES
             10.6.4 STARTING BLOCKS
           FIGURE 41 GREEN DATA CENTER (START-UPS): COMPANY EVALUATION MATRIX, 2019
     10.7 KEY MARKET DEVELOPMENTS
             10.7.1 NEW PRODUCT/SOLUTION LAUNCHES
           TABLE 192 KEY PRODUCT/SOLUTION LAUNCHES, 2019–2020
             10.7.2 DEALS
           TABLE 193 KEY DEALS, 2018–2020
             10.7.3 OTHERS
           TABLE 194 OTHERS, 2019-2020

11 COMPANY PROFILES (Page No. - 168)
     11.1 KEY PLAYERS
(Business Overview, Products & Services, Key Insights, Recent Developments, Response to COVID-19, MnM View)* 
             11.1.1 INTRODUCTION
             11.1.2 DELL TECHNOLOGIES
           TABLE 195 DELL TECHNOLOGIES: BUSINESS OVERVIEW
           FIGURE 42 DELL TECHNOLOGIES: COMPANY SNAPSHOT
           TABLE 196 DELL TECHNOLOGIES: PRODUCTS AND SERVICES
           TABLE 197 DELL TECHNOLOGIES: GREEN DATA CENTER MARKET: DEALS
             11.1.3 HPE
           TABLE 198 HPE: BUSINESS OVERVIEW
           FIGURE 43 HPE: COMPANY SNAPSHOT
           TABLE 199 HPE: PRODUCTS AND SERVICES
           TABLE 200 HPE: MARKET: DEALS
             11.1.4 EATON
           TABLE 201 EATON: BUSINESS OVERVIEW
           FIGURE 44 EATON: COMPANY SNAPSHOT
           TABLE 202 EATON: PRODUCTS AND SERVICES
           TABLE 203 EATON: GREEN DATA CENTER MARKET: OTHERS
           TABLE 204 EATON: MARKET: NEW PRODUCT LAUNCHES
           TABLE 205 EATON: MARKET: DEALS
             11.1.5 SCHNEIDER ELECTRIC
           TABLE 206 SCHNEIDER ELECTRIC: BUSINESS OVERVIEW
           FIGURE 45 SCHNEIDER ELECTRIC: COMPANY SNAPSHOT
           TABLE 207 SCHNEIDER ELECTRIC: PRODUCTS AND SERVICES
           TABLE 208 SCHNEIDER ELECTRIC: MARKET: PRODUCT LAUNCHES
             11.1.6 VERTIV
           TABLE 209 VERTIV: BUSINESS OVERVIEW
           FIGURE 46 VERTIV: COMPANY SNAPSHOT
           TABLE 210 VERTIV: PRODUCTS AND SERVICES
           TABLE 211 VERTIV: GREEN DATA CENTER MARKET: PRODUCT LAUNCHES
           TABLE 212 VERTIV: MARKET: DEALS
           TABLE 213 VERTIV: MARKET: OTHERS
             11.1.7 GREEN REVOLUTION COOLING
           TABLE 214 GREEN REVOLUTION COOLING: BUSINESS OVERVIEW
           TABLE 215 GREEN REVOLUTION COOLING: PRODUCTS AND SERVICES
           TABLE 216 GREEN REVOLUTION COOLING: MARKET: OTHERS
           TABLE 217 GREEN REVOLUTION COOLING: MARKET: PRODUCT LAUNCH
           TABLE 218 GREEN REVOLUTION COOLING: GREEN DATA CENTER MARKET: DEALS
             11.1.8 MIDAS GREEN TECHNOLOGIES
           TABLE 219 MIDAS GREEN TECHNOLOGIES: BUSINESS OVERVIEW
           TABLE 220 MIDAS GREEN TECHNOLOGIES: PRODUCTS AND SERVICES
           TABLE 221 MIDAS GREEN TECHNOLOGIES: MARKET: DEALS
             11.1.9 DELTA ELECTRONICS
           TABLE 222 DELTA ELECTRONICS: BUSINESS OVERVIEW
           FIGURE 47 DELTA ELECTRONICS: COMPANY SNAPSHOT
           TABLE 223 DELTA ELECTRONICS: PRODUCTS AND SERVICES
           TABLE 224 DELTA ELECTRONICS: MARKET: OTHERS
           TABLE 225 DELTA ELECTRONICS: MARKET: PRODUCT LAUNCH
           TABLE 226 DELTA ELECTRONICS: MARKET: DEALS
             11.1.10 RITTAL
           TABLE 227 RITTAL: BUSINESS OVERVIEW
           TABLE 228 RITTAL: PRODUCTS AND SERVICES
           TABLE 229 RITTAL: GREEN DATA CENTER MARKET: OTHERS
             11.1.11 CISCO
           TABLE 230 CISCO: BUSINESS OVERVIEW
           FIGURE 48 CISCO: COMPANY SNAPSHOT
           TABLE 231 CISCO: PRODUCTS AND SERVICES
           TABLE 232 CISCO: MARKET: OTHERS
             11.1.12 NORTEK AIR SOLUTIONS
           TABLE 233 NORTEK AIR SOLUTIONS: BUSINESS OVERVIEW
           FIGURE 49 NORTEK AIR SOLUTIONS: COMPANY SNAPSHOT
           TABLE 234 NORTEK AIR SOLUTIONS: PRODUCTS AND SERVICES
           TABLE 235 NORTEK AIR SOLUTIONS: MARKET: DEALS
           TABLE 236 NORTEK AIR SOLUTIONS: GREEN DATA CENTER MARKET: OTHERS
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, Response to COVID-19, MnM View might not be captured in case of unlisted companies. 
     11.2 OTHER PLAYERS
             11.2.1 ASETEK
             11.2.2 AIREDALE
             11.2.3 LENOVO
             11.2.4 FUJITSU
             11.2.5 CYBER POWER
             11.2.6 SUPERMICRO
             11.2.7 TRIPPLITE
             11.2.8 INSPUR
             11.2.9 CDP ENERGY
     11.3 START -UP PLAYERS
             11.3.1 BXTERRA POWER TECHNOLOGY
             11.3.2 ZUTACORE
             11.3.3 SUBMER
             11.3.4 DCX THE LIQUID COOLING COMPANY
             11.3.5 LIQIT.IO

12 ADJACENT MARKETS (Page No. - 220)
     12.1 INTRODUCTION
             12.1.1 RELATED MARKETS
           TABLE 237 RELATED MARKETS
     12.2 LIMITATIONS
     12.3 DATA CENTER LIQUID COOLING MARKET
             12.3.1 INTRODUCTION
             12.3.2 MARKET OVERVIEW
             12.3.3 DATA CENTER LIQUID COOLING MARKET, BY COMPONENT
           TABLE 238 DATA CENTER LIQUID COOLING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
                        12.3.3.1 Solutions
           TABLE 239 SOLUTIONS: DATA CENTER LIQUID COOLING MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
                        12.3.3.2 Services
           TABLE 240 SERVICES: DATA CENTER LIQUID COOLING MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
             12.3.4 DATA CENTER LIQUID COOLING MARKET, BY DATA CENTER TYPE
           TABLE 241 DATA CENTER LIQUID COOLING MARKET SIZE, BY DATA CENTER TYPE, 2017–2024 (USD MILLION)
             12.3.5 DATA CENTER LIQUID COOLING MARKET, BY END USER
           TABLE 242 DATA CENTER LIQUID COOLING MARKET SIZE, BY END USER, 2017–2024 (USD MILLION)
           TABLE 243 CLOUD PROVIDERS: DATA CENTER LIQUID COOLING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
           TABLE 244 COLOCATION PROVIDERS: DATA CENTER LIQUID COOLING MARKET SIZE, BY REGION, 2017–2024 (USD THOUSAND)
           TABLE 245 ENTERPRISES: DATA CENTER LIQUID COOLING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
           TABLE 246 HYPERSCALE DATA CENTERS: DATA CENTER LIQUID COOLING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
             12.3.6 DATA CENTER LIQUID COOLING MARKET, BY ENTERPRISE
           TABLE 247 DATA CENTER LIQUID COOLING MARKET SIZE, BY ENTERPRISE, 2017–2024 (USD THOUSAND)
             12.3.7 DATA CENTER LIQUID COOLING MARKET, BY REGION
           TABLE 248 DATA CENTER LIQUID COOLING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
           TABLE 249 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
           TABLE 250 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
           TABLE 251 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY DATA CENTER TYPE, 2017–2024 (USD MILLION)
           TABLE 252 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY END USER, 2017–2024 (USD MILLION)
           TABLE 253 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY ENTERPRISE, 2017–2024 (USD THOUSAND)
           TABLE 254 NORTH AMERICA: DATA CENTER LIQUID COOLING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
           TABLE 255 UNITED STATES: DATA CENTER LIQUID COOLING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
           TABLE 256 UNITED STATES: DATA CENTER LIQUID COOLING MARKET SIZE, BY DATA CENTER TYPE, 2017–2024 (USD MILLION)
           TABLE 257 CANADA: DATA CENTER LIQUID COOLING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
           TABLE 258 CANADA: DATA CENTER LIQUID COOLING MARKET SIZE, BY DATA CENTER TYPE, 2017–2024 (USD MILLION)

13 APPENDIX (Page No. - 229)
     13.1 DISCUSSION GUIDE
     13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     13.3 AVAILABLE CUSTOMIZATIONS
     13.4 AVAILABLE CUSTOMIZATIONS
     13.5 RELATED REPORT
     13.6 AUTHOR DETAILS

 

The study involved 4 major activities in estimating the current market size for Green data center. An exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakup and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as Bloomberg, Statista and BusinessWeek have been referred for, to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers; journals; and certified publications and articles from recognized authors, directories, and databases.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various leading companies and organizations operating in the Green data center market along with the associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. Following is the breakup of primary respondents:

Green Data Center Market   Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

For making market estimates and forecasting the Green data center market, and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Green data center market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market have been identified through extensive secondary research.
  • The market size, in terms of value, has been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the global Green data center market based on components (solution and services), data center size, vertical, and region
  • To provide detailed information regarding the major factors influencing the market growth (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
  • To forecast the market size with respect to five main regions - North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America
  • To profile the key players and comprehensively analyze their core competencies2
  • To track and analyze the competitive developments, such as joint ventures, mergers and acquisitions, new product developments, COVID-19-related developments, and research and development (R&D) activities, in the global Green data center market

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  • Detailed analysis and profiling of additional market players up to 3
COVID-19

Get in-depth analysis of the COVID-19 impact on the Green Data Center Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Green Data Center Market

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Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 2278
Published ON
Mar, 2021
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