Merial, (Sanofi) (France), Bayer AG (Germany), and Zoetis, Inc. (U.S.), Lead the Animal Parasiticides Market: Industry Witnesses a Number of Mergers and Acquisitions, Product Approvals, and New Product Launches
The animal parasiticides market is consolidated in nature with the top 5 players accounting for more than 50% market share in 2013. There are few smaller players as well in the market, operating at regional levels. Majority of the leading market players are based across developed countries such as the France, U.S., and Germany.
In 2013, the global animal parasiticides market was dominated by Merial (animal health business of Sanofi) with a market share of about 20%–25%, followed by Bayer AG (Germany) with a market share of 15%–20. Merial’s leading position in the market is attributed to its strong of parasiticides for companion and livestock animals including its market leading brand Frontline; the company’s active R&D activities, and its wide distribution footprint across the world with presence in more than 150 countries. From the past few years, the company has emphasized on widening its animal parasiticides product portfolio, especially for companion animals. At present, the company is focussing on establishing its presence in the high-growth emerging markets.
The stronghold of Bayer AG (Bayer Animal Health) in the animal parasiticides market can largely be attributed to diversified and comprehensive portfolio of products such as endectocides products for companion animals. The company is focusing on the investment in emerging markets in Oceania region such as New Zealand as well as expansion of its animal health products businesses through agreements and acquisitions. At present, the company is focusing on expanding its animal health business in the emerging markets, which would enable the company to ensure a sustainable growth in the long term.
During 2011 to 2014, a majority of the leading market players followed mergers and acquisitions as a key growth strategy, mainly to expand their geographic footprints and broaden product portfolio. The key players who adopted this strategy were Eli Lilly and Company (U.S.), Vetoquinol (France), Ceva Sante Animale (France), Virbac SA (France), Bayer AG (Germany), Merial (Sanofi) (France), and Zoetis, Inc (U.S.).
During the period 2011-2014, the growing need for broad spectrum parasiticides to combat wide variety of species of parasites formed the basis of innovations and new product launches in the market. Eli Lilly and Company (U.S.), Merial (Sanofi) (France), and Bayer AG (Germany) were at the forefront of new product launches during 2011 to 2014.
Related Reports:
Animal Parasiticides Market by Product (Endoparasiticides, Ectoparasiticides, Endectocides, Oral Liquids, Tablets, Injectables, Sprays, Pour On, Spot On, Collars, Ear Tags), Animal (Dogs, Cats, Cattle, Pigs, Sheep & Goats) - Global Forecast to 2018
https://www.marketsandmarkets.com/Market-Reports/animal-parasiticide-market-258895412.html
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