Head-up Display Market

Market Leadership - Head-up Display Market

The head-up display market is projected to grow from USD 1.3 billion in 2020 to USD 4.6 billion by 2025; it is expected to grow at a CAGR of 28.5% from 2020 to 2025. The increase in awareness about passenger and vehicle safety, convenience offered by combination of satellite navigation technology & HUD system, increasing demand for connected vehicles, increasing demand for technologically advanced HUDs, and growth of augmented reality market are the key factors driving the head-up display market growth.

The major players in the head-up display market are Bosch (Germany), Nippon Seiki Co., Ltd. (Japan), Continental AG (Germany), Visteon Corporation (US), Denso Corporation (Japan), Panasonic Corporation (Japan), BAE Systems (UK), Pioneer Corporation (Japan), Yazaki (Japan), and Garmin (US). Key strategies adopted by these players to enhance their product portfolios, increase their market share and expand their presence in the market mainly include new product launches, expansions, agreements, and supply contracts.

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For instance, in October 2018, Continental launched an industry-first full-color demonstrator of an automotive-specific head-up display based on waveguide technology. This demonstrator is the result of the joint development with DigiLens. In September 2019, Denso announced an integrated HMI (Human Machine Interface) digital cockpit system with BlackBerry QNX technology for 2020 SUBARU Legacy and Outback (US model). In October 2019, Nippon expanded its development center in Tokyo, Japan, for its HUD business. The new Tokyo R&D center would be responsible for tasks such as integrated cockpit development, next-generation HUD development, and product development enhancement.

Continental is among the key players in the HUD market. With its constant innovations, quality products, and good customer service, the company, at present, is one of the leading HUD providers across the world. The company gives importance to technological equilibrium with the combination of established solutions and pioneering technologies. The company is paying special attention to its Interior business, which includes HUDs, and is increasing the capacity of the division. The company introduces product developments pertaining to HUD every year, which would increase the revenue of the company’s Interior segment Continental expands its marketing bases, and optimally reconfigures its production bases across the world to efficiently respond to the growing global demand driven by emerging economies.

Nippon Seiki adopted the strategy of geographic expansion. With its manufacturing and R&D setups, the company currently operates in 11 countries. The company supplies HUDs mainly to luxury car makers, which helps in revenue generation. The company strives to keep its leading position in the market. The company tries to attract more automotive sellers to target OEMs.

Related Reports:

Head-up Display Market with COVID-19 Impact Analysis by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR-Based HUD), Application (Aviation, Automotive), and Geography - Global Forecast to 2025

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Report Code
SE 2330
RI Published ON
4/3/2018
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