By clicking the "Request a call back" button, you are agreeing to the Terms of Use and Privacy Policy.

Hydrogen Future

"Powering Progress, Fueling Transformation"

In the dawning era of the hydrogen future, a powerful transformation is underway, fueled by the promise of progress and limitless potential. As we harness the elemental force of hydrogen, we unlock a pathway to a cleaner, greener, and more sustainable world. The hydrogen future holds the key to a paradigm shift, where we embrace a harmonious coexistence with nature, driving us towards a brighter and more enlightened tomorrow. Read More...

Hydrogen Trends

"Driving the Shift towards Renewable Energy"

Hydrogen trends reflect the growing recognition of its potential as a sustainable alternative to fossil fuels. Investments and research in hydrogen technologies have surged, leading to advancements in production, storage, and distribution infrastructure. Governments and industries worldwide are actively promoting the adoption of hydrogen. Read More...

Hydrogen Potential

"Empowering a World of Limitless Energy Possibilities"

Harnessing the immense potential of hydrogen is paving the way for a transformative energy revolution. By unleashing hydrogen's potential, we can empower a world where renewable energy becomes the driving force, ushering in an era of limitless energy possibilities and a brighter tomorrow. Read More...

Hydrogen Opportunity

"Energizing a World of Boundless Potential"

The emergence of the hydrogen opportunity has sparked a wave of excitement and anticipation, as it promises to energize a world brimming with boundless potential. With its remarkable versatility and environmental advantages, hydrogen presents a golden opportunity to revolutionize the energy landscape. From fueling zero-emission vehicles to powering industrial processes and grid-scale energy storage, hydrogen offers a clean and sustainable alternative that transcends traditional limitations. Read More...

stages in the Hydrogen Value Chain:

  1. Production: Hydrogen can be produced using a variety of methods, including electrolysis of water, steam methane reforming, coal gasification, and biomass gasification. Each of these methods has its own advantages and disadvantages in terms of cost, efficiency, and environmental impact.
  2. Storage: Hydrogen is typically stored in compressed gas form, liquefied form, or as a solid-state material such as metal hydrides. Each of these storage methods has its own benefits and drawbacks, and the choice of storage method depends on the specific application.
  3. Transportation: Hydrogen can be transported in various ways, including pipelines, tankers, and trucks. Pipelines are the most common form of hydrogen transportation, but they require significant investment in infrastructure.
  4. Distribution: Once hydrogen has been produced and transported to its destination, it must be distributed to end-users such as industrial customers, fuel cell vehicle owners, or power generators. This may involve additional transportation or storage infrastructure.
  5. Utilization: Finally, hydrogen can be used in a variety of applications, including as a fuel for transportation (such as in fuel cell vehicles), as a feedstock for chemical production, and as a source of heat and electricity in power generation. Each of these applications requires specific infrastructure and equipment, and the choice of application depends on factors such as cost, efficiency, and environmental impact.


Diverse solutions that MarketsandMarkets can help based on various stages of hydrogen transition/adoption journey

  1. Awareness and Assessment Stage: Clients who are in the early stages of their hydrogen transition journey may need assistance in understanding the potential benefits and challenges associated with adopting hydrogen as an energy carrier. Consulting firms can provide educational resources and conduct feasibility studies to help clients assess the feasibility of adopting hydrogen and identify the potential risks and rewards.
  2. Technology and Infrastructure Development Stage: Clients who have decided to adopt hydrogen may need support in developing the necessary infrastructure and technologies for hydrogen production, storage, and transportation. Consulting firms can provide expertise in areas such as engineering, procurement, and construction to help clients build and optimize their hydrogen infrastructure.
  3. Pilot and Demonstration Stage: Clients who are testing the waters with hydrogen may need support in designing and implementing pilot projects to demonstrate the feasibility and effectiveness of hydrogen solutions. Consulting firms can provide project management and technical expertise to help clients design and execute successful pilot projects.
  4. Commercialization and Scaling Stage: Clients who have successfully demonstrated the viability of hydrogen solutions may need support in scaling up their operations and commercializing their technologies. Consulting firms can provide strategic advice on market entry, financing, and partnerships to help clients bring their hydrogen solutions to market at scale.
  5. Optimization and Continuous Improvement Stage: Clients who have adopted hydrogen solutions may need ongoing support in optimizing their operations and continuously improving their technologies. Consulting firms can provide technical expertise and data analytics services to help clients identify opportunities for optimization and make data-driven decisions to improve their performance.

Hydrogen Ecosystem

"Building a Sustainable Hydrogen Ecosystem for a Greener Tomorrow"

The hydrogen ecosystem refers to the complex network of stakeholders, technologies, and infrastructure involved in producing, storing, transporting, and utilizing hydrogen as an energy carrier. It encompasses a wide range of industries and sectors, including energy, transportation, manufacturing, and infrastructure.

The hydrogen ecosystem typically includes the following components:

  1. Hydrogen Production: This involves the production of hydrogen from various sources such as natural gas, coal, biomass, and water using methods such as steam methane reforming (SMR) and electrolysis.
  2. Hydrogen Storage: Hydrogen can be stored in various ways, including compressed gas, liquid, and solid-state storage methods such as metal hydrides.
  3. Hydrogen Transportation: This involves the transportation of hydrogen from production sites to end-users using pipelines, trucks, and tankers.
  4. Hydrogen Utilization: Hydrogen can be used in a wide range of applications, including fuel cells for transportation, power generation, and industrial processes.
  5. Infrastructure and Support Services: The development and maintenance of infrastructure such as pipelines, refueling stations, and storage facilities, as well as support services such as financing and policy frameworks, are crucial for the growth of the hydrogen ecosystem.
  6. Regulations and Standards: Regulations and standards governing the production, storage, transportation, and utilization of hydrogen are important for ensuring safety and promoting standardization.
  7. Research and Development: Ongoing research and development efforts in areas such as production, storage, and utilization technologies are essential for improving the efficiency and cost-effectiveness of hydrogen solutions.




Customer prioritization and assessing unmet needs:

  • What are the disruptions in our clients' businesses? How can we support them for our own growth?
  • Who are the most potential customers going forward?
  • What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?

Where to Play:

  • Which technology should we focus on? Should it be green hydrogen, gray hydrogen, any other?
  • Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?

Building a compelling Right to Win (RTW):

  • Should we enter new markets directly or through partners?
  • How can we differentiate from top players? What is their right-to-win vs ours?


  • Not able to keep pace with fast evolving hydrogen industry – New technologies are emerging leading to increasing government initiatives. What are the key regulations surrounding fuel cells?
  • Major Market Trends and Dynamic. How is Client's current business position and strategy aligned with industry dynamics, disruptions, and opportunities
  • What are the key components that the clients are keen ?
  • When fuel cells tipping point can be achieved?
  • Competitive Landscape and Market Share Rankings. Assessment of Client's competitive position and product offerings vs. major competitors.
  • What should be our key differentiations/ Value Proposition in company's offerings? Many start-ups and emerging companies eating up market share of established companies. Which are the key regions for fuel cells?



The client, a multinational industrial gases and engineering company, was keen to increase its market penetration for Hydrogen Generation solutions in Germany and other European countries. Key questions asked by the client:

  • Which are the current and future potential markets for Hydrogen Generation in the European region?
  • Which are the key technologies for hydrogen generation?
  • Which delivery mode to focus on?
  • What are the key application areas to build target customers?


High growth potential for Hydrogen Generation in countries such as Germany, Russia, Japan, and Canada.

  • The market is driven by the need for reducing the global carbon footprint.
  • Understood the pricing and key applications for each hydrogen generation technology
  • Understood the country wise investments for hydrogen generation


REQUIRED INSIGHTS FOR PENETRATION IN THE EUROPE MARKET Hydrogen Generation Market in Europe is expected to be dominated by Russia (27.2% share) with increasing demand for ammonium nitrate and expansion of production of refined products.

  • Market sizing by generation and delivery mode such as captive, merchant, and by state.
  • Key hydrogen application segments
  • Competitive scenario
  • Major players and their business strategy
  • Competitive Landscape Mapping based on component and product offerings


  • MnM recommended the client to tap into the petroleum refinery application segment because sulfur-content regulations have become more stringent .
  • Recommendations on the captive generation mode as ammonia production facilities focus on on-site production of hydrogen.
  • Recommendations on the steam methane reforming segment for hydrogen generation due to energy efficiency & maturity of the technology.



Business Development Leader

Nexus Controls LLC,
Leading Manufacturer of Automation System & Electrical Panels

We partnered with MarketsandMarkets to expand our business further by tapping into new industrial segments. It was critical for us to gather crucial business insights about specific markets to achieve this goal. MarketsandMarkets engagement model and client services helped us provide those insights, it was really impressive and valuable for my business. The team was extremely flexible and helpful.
Kimberly Murphy


Bently Nevada,
Leading Condition Monitoring & Asset Protection

MarketsandMarkets™ showed consistent rigor for success and relentlessly worked with Bently Nevada stakeholders to positively impact go-to-market strategy. Their proactiveness and flexibility has been instrumental in achieving the objectives to grow our sales pipeline in key industrial markets.
Mike Schoff

Global Industrial Commercial Strategy Leader

Nexus Controls LLC
Leading Manufacturer of Automation System & Electrical Panels

We consulted MarketsandMarkets for potential Partner Identification. Overall, it was a good experience. The insights provided through interviews conducted by the team helped us put together the questionnaire required for discussion with the selected partners. Their ability to provide insights through interviews with customers in a timely manner was quite impressive.
Dive deeper in the world of hydrogen and explore its transformative potential for your business

Hydrogen Potential in energy storage and grid balancing

The hydrogen potential in energy storage and grid balancing is gaining increasing attention as a key solution to address the intermittent nature of renewable energy sources and optimize the stability and efficiency of the electrical grid. Hydrogen can play a vital role in storing excess renewable energy during periods of high generation and releasing it when demand is high. Let's explore the significance of hydrogen in energy storage and grid balancing:

Learn how the industry will get impacted by the hydrogen industry

Hydrogen trends affecting the hydrogen future

When it comes to the hydrogen future, understanding the prevailing hydrogen trends is crucial. These trends shape the direction of the hydrogen industry and pave the way for its widespread adoption and impact. Let's delve into six major hydrogen trends that are significantly affecting the hydrogen future:

  1. Decarbonization Drive:

Hydrogen plays a pivotal role in driving decarbonization across multiple sectors, positioning itself as a crucial enabler of a sustainable and low-carbon future. The following points emphasize the significance of hydrogen trends in this context:

Dive deeper in the world of hydrogen and explore its transformative potential for your business

Hydrogen Future : Hydrogen as an energy carrier

Hydrogen plays a crucial role as an energy carrier in the envisioned Hydrogen Future. As a versatile and clean energy carrier, hydrogen offers several advantages that position it as a key component of the future energy landscape. Here are some key aspects highlighting the significance of hydrogen as an energy carrier.

Learn how the industry will get impacted by the hydrogen industry

Hydrogen Opportunities, Challenges and Solutions

The hydrogen sector presents significant opportunities, but it also faces key challenges that need to be addressed for the successful realization of the "hydrogen opportunity." Ongoing research and development efforts, along with emerging technologies and innovations, are actively working towards overcoming these challenges. Let's explore the key challenges and the corresponding solutions being pursued in hydrogen production, storage, and transportation:

Are you passionate about the hydrogen industry and eager to explore the trends, opportunities, and potential it holds?

If so, we invite you to collaborate with MarketsandMarkets, a leading market research and consulting firm, to create a strong hold in the hydrogen industry and gain valuable insights. We specialize in providing comprehensive market research and analysis across various industries, including the hydrogen sector. Our team of experts is dedicated to tracking the latest developments, identifying emerging trends, and uncovering untapped opportunities within the hydrogen industry.

By collaborating with us, you can actively contribute to shaping the hydrogen future.

Together, we can:

  1. Identify Trends: Work closely with our research team to analyze and understand the prevailing trends in the hydrogen industry. By identifying and staying ahead of these trends, you can gain a competitive edge and make informed decisions.
  2. Explore Opportunities: Dive deep into the vast range of opportunities within the hydrogen sector. Whether it's hydrogen production technologies, infrastructure development, or application areas such as transportation and energy storage, we can help you explore and capitalize on the untapped potential.
  3. Unlock Insights: Leverage our extensive market research capabilities to gain valuable insights into the hydrogen industry. Our reports, analysis, and forecasts can provide you with the knowledge and foresight necessary to make strategic business decisions and drive growth.

You can be part of a vibrant community of industry professionals, thought leaders, and experts, all working together to create a strong hold in the hydrogen industry.

Let's shape the future of hydrogen together! Join us on this exciting journey and contribute to the sustainable energy future powered by hydrogen. Protection Status